Late yesterday, we posted a remarkable photo of the glass staircase inside Apple's new Amsterdam retail store that is set to open to the public on Saturday. Press previews of the new store took place this morning, and a number of sources have now posted photo sets of the interior of the store.
One More Thing has an extensive gallery [Google translation] showing off the rather ornate interior details Apple has utilized in the historic building.
Meanwhile, iPhoneclub.nl has some additional shots [Google translation], including one of the massive Genius Bar that Apple reportedly says is the longest in its chain of retail stores. The Genius Bar had been reported to offer 20 seats for customers, but the photo certainly appears to show significantly more stools than that.
The new store, Apple's first in the Netherlands, opens to the public at 10:00 AM on Saturday. With Apple having updated its Apple Store app for iOS devices yesterday to add support for the Netherlands, customers at the Amsterdam store will be able to utilize the company's EasyPay self-checkout option from the very first day.
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Thursday June 12, 2025 8:58 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Thursday June 12, 2025 4:53 am PDT by Tim Hardwick
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
Wednesday June 11, 2025 4:22 pm PDT by Juli Clover
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Thursday June 12, 2025 10:14 am PDT by Joe Rossignol
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Why do they insist it is the first in the Netherlands? It is not.
It is! You have stores like ''Xando'' in Enschede or Amstelveen. But those are Apple premium resellers. This is the first OFFICIAL Apple store, from Apple itself.
Why do they insist it is the first in the Netherlands? It is not.
Yes, it is the first official Apple Store. You are confusing this with the already existing Apple Premium Resellers in The Netherlands such as YouMac, A-Mac or iCentre.
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Sorry mushrooms have since been banned. But i do find it funny you can smoke in a bar as long as its 100% weed. That tabacco is really bad for you. Anyway back on subject...
The official stance of the Dutch government is that 3 or maybe 4 species of magic mushrooms are illegal to sell.
However, you can still obtain a smaller type of mushroom or various types of truffles. Hell, if you know what you're doing (but I figure the average smoke&drink tourist doens't) you can even go into the fields and find some yourself.
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I live relatively close to Amsterdam, but in my opinion Apple picked the worst location ever. The only customers who benefit from this location, are the ones who live within short walking or bicycle distance. You can't get there by car without paying huge parking fees or getting a wheel clamp. Public transfer is slow (no subway). And only if the local soccer "fans" haven't destroyed the neighborhood again.
Apple should have picked one of the more geographically centered cities. All have way better connections by train and car than Amsterdam.
Where would you have placed it? Utrecht? If you're from the south of The Netherlands even that is far by your standards.
Amsterdam is the logical choice for Apple. It's the centre of The Netherlands' urban area. The greater Amsterdam area inhabits about 2 million people.
Besides that, Amsterdam receives the most tourists on a yearly basis.
And as for public transport, there are 5 trams and I believe 5 busses who all stop on the Leidseplein (the square) so it is in fact quite easy to reach.
Other then that, it's maybe a 15 minute walk from the Dam Square.
So boohoo, Amsterdam, and Holland for that matter, are tiny.
It's just that Dutch people think travelling 30 minutes for something they like is too long, be that a museum, football match or in this case, an Apple Store.
And just like in any major city, you have to make an effort. Do you think the average New Yorker is pissed off because he can't park on 5th Avenue?
Please, have some common sense.
Besides, it is not a necessity. You can go to any APR and get the same products, you can even order them online.
The Apple Store is more of convenience, free internet, free hotspot.
It's just great for Apple, and Amsterdam's, global appeal.
