Late yesterday, we posted a remarkable photo of the glass staircase inside Apple's new Amsterdam retail store that is set to open to the public on Saturday. Press previews of the new store took place this morning, and a number of sources have now posted photo sets of the interior of the store.
One More Thing has an extensive gallery [Google translation] showing off the rather ornate interior details Apple has utilized in the historic building.
Meanwhile, iPhoneclub.nl has some additional shots [Google translation], including one of the massive Genius Bar that Apple reportedly says is the longest in its chain of retail stores. The Genius Bar had been reported to offer 20 seats for customers, but the photo certainly appears to show significantly more stools than that.
The new store, Apple's first in the Netherlands, opens to the public at 10:00 AM on Saturday. With Apple having updated its Apple Store app for iOS devices yesterday to add support for the Netherlands, customers at the Amsterdam store will be able to utilize the company's EasyPay self-checkout option from the very first day.
Friday September 19, 2025 10:02 am PDT by Joe Rossignol
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Thursday September 18, 2025 9:17 am PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
Friday September 19, 2025 7:39 am PDT by Joe Rossignol
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still.
A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Wednesday September 17, 2025 2:56 pm PDT by Juli Clover
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected.
Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update.
Complaints
There are a long...
Friday September 19, 2025 8:39 am PDT by Joe Rossignol
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray.
We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime.
The device features various internal design changes, including larger rear camera...
Why do they insist it is the first in the Netherlands? It is not.
It is! You have stores like ''Xando'' in Enschede or Amstelveen. But those are Apple premium resellers. This is the first OFFICIAL Apple store, from Apple itself.
Why do they insist it is the first in the Netherlands? It is not.
Yes, it is the first official Apple Store. You are confusing this with the already existing Apple Premium Resellers in The Netherlands such as YouMac, A-Mac or iCentre.
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Sorry mushrooms have since been banned. But i do find it funny you can smoke in a bar as long as its 100% weed. That tabacco is really bad for you. Anyway back on subject...
The official stance of the Dutch government is that 3 or maybe 4 species of magic mushrooms are illegal to sell.
However, you can still obtain a smaller type of mushroom or various types of truffles. Hell, if you know what you're doing (but I figure the average smoke&drink tourist doens't) you can even go into the fields and find some yourself.
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I live relatively close to Amsterdam, but in my opinion Apple picked the worst location ever. The only customers who benefit from this location, are the ones who live within short walking or bicycle distance. You can't get there by car without paying huge parking fees or getting a wheel clamp. Public transfer is slow (no subway). And only if the local soccer "fans" haven't destroyed the neighborhood again.
Apple should have picked one of the more geographically centered cities. All have way better connections by train and car than Amsterdam.
Where would you have placed it? Utrecht? If you're from the south of The Netherlands even that is far by your standards.
Amsterdam is the logical choice for Apple. It's the centre of The Netherlands' urban area. The greater Amsterdam area inhabits about 2 million people.
Besides that, Amsterdam receives the most tourists on a yearly basis.
And as for public transport, there are 5 trams and I believe 5 busses who all stop on the Leidseplein (the square) so it is in fact quite easy to reach.
Other then that, it's maybe a 15 minute walk from the Dam Square.
So boohoo, Amsterdam, and Holland for that matter, are tiny.
It's just that Dutch people think travelling 30 minutes for something they like is too long, be that a museum, football match or in this case, an Apple Store.
And just like in any major city, you have to make an effort. Do you think the average New Yorker is pissed off because he can't park on 5th Avenue?
Please, have some common sense.
Besides, it is not a necessity. You can go to any APR and get the same products, you can even order them online.
The Apple Store is more of convenience, free internet, free hotspot.
It's just great for Apple, and Amsterdam's, global appeal.
