We've been following the development of Apple's first Dutch retail store for some time now, as issues over historic preservation have slowed the timetable for construction at the landmark Hirsch building in Amsterdam. But things now appear to be coming together as iPhoneclub.nl [Google translation] and One More Thing [Google translation] offer a number of details on plans for the store, which seems to be headed for a February 18 opening.
According to reports, much of the store staff is currently in training at the Amsterdam Hilton, while Geniuses have been trained at a number of UK stores. A third-party company responsible for the maintenance services on the store once it is opened is reportedly set to begin work in mid-February, with One More Thing specifically claiming that the opening will take place on February 18.
Among the interesting developments in recent days was a windstorm over the weekend that pulled away some of the coverings from the exterior of the store to reveal the spiral glass staircase that customers will see front and center upon entering the two-level store.
Floor plans obtained by One More Thing show product displays and a massive 20-seat Genius Bar on the first level of the store, with additional product displays, third-party accessories, training and set-up, and a Briefing Room filling out the second floor. The store is topped with a pyramid-shaped glass roof over a portion of the sales floor, with the second floor left open as a void to allow the light to filter down to the first floor and increase the store's openness. Offices for Apple's operations in the region will be located on upper floors of the building.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Why "they" down voted you is beyond My comprehension.:confused:
Must have been comments from the Northies.:p
Brabant would be a good place for the next one, s'Hertogenbosch would be perfect.
If all the People from Brabant could get a share of the sales of Essent all of them could afford a new iPad.:cool:
But instead of that the government decided to Tax the province more, talk about unfair:(
Brabant is the Motor of the Netherlands, whether you like it in the north(Holland provinces) or not.
Became time though, although not the biggest market people have been buying Apple's stuff for ages there.
On the other side, who cares, don't live there anymore.
Not good news for iCentre and MacHouse which are both only 5 minutes away. They currently have a total lack of differentiation over the Apple store, are much smaller in terms of floor space and therefore have less products to offer. They will need to do something in order to survive, but this will be difficult if they can't compete on the product level. Service-wise they are also screwed with the amount of geniuses and seminars the Apple Store will offer, and you can bet that the Apple Store will get new products with limited supply before APR's do.
