Macs Landing on Corporate Desks, Led by iPhones and iPads

Monogram LRIn the past 5 years, Apple's push into the enterprise has been led by the iPhone and the iPad. Corporate IT departments, long dominated by the BlackBerry, are becoming more receptive to iOS products, especially when users are given the choice about which platform to use.

In addition to iOS driving up Apple's sales -- accounting for some two-thirds of Apple's revenue in fact -- iOS's corporate success is driving enterprise adoption of the Mac. The Wall Street Journal writes of Apple's growing success in getting the Mac onto the desks of corporate employees. GE has more than 1,000 Mac users under a year-long pilot project that allows employees to choose to use Macs instead of PC's, without any significant knowledge of the program inside GE. The company has 330,000 computers, the vast majority running Windows.

GE started offering its employees the iPhone as an alternative to BlackBerrys in 2008. Now, it says about 10,000 GE employees carry the Apple smartphone, compared with 50,000 using BlackBerrys.

The Fairfield, Conn., conglomerate hasn't trumpeted the Apple option for computers and laptops internally, and as a result employee awareness is limited.

But staffers across GE businesses are eligible as long as there aren't security clearance issues, such as devices for defense work, or big compatibility problems with needed software.

"All businesses are participating at some level in making this [option] available to their employees," said Greg Simpson, GE's chief technology officer.

"To find out that we support Apple, we support iPhones, we support Macs, it does take away one question for people, 'Are they a contemporary company or not?'" Mr. Simpson said. "I think that is a recruiting-positive thing."

Forrester Research estimates that Apple will sell $9 billion in Macs and $10 billion in iPads to corporations this year, up 50% from 2011. Forrester anticipates spending on PCs and tablets made by other companies will decline by 3% to $69 billion.

Top Rated Comments

samcraig Avatar
142 months ago
Even more so now that we are in the "post pc era." Mac+iOS play better
No one (today) is living in a post PC era. That's marketing speak and is convoluted at best.
Score: 26 Votes (Like | Disagree)
notjustjay Avatar
142 months ago
Why would any corporation choose to use iMacs? Apple does not offer corporate friendly desktop designs. More importantly, corporate hate to be dependent on a single supplier (and as far as I know nobody but Apple sells iMacs). Add to this OS/X being a consumer-oriented OS with no enterprise features to speak off, lack of roadmap, unserviceable designs and it's clear that any increase in iMac sales is a result of iOS halo effect that won't last.

Hey, I have an idea. What if Apple made servers...
Score: 24 Votes (Like | Disagree)
rnizlek Avatar
142 months ago
who said that windows is best for corporate use? Hah, and if they switched it means that they tried windows but switched to mac

I definitely don't feel that "windows is best for corporate use," however, Apple's enterprise management tools are really lacking on the server side. While I've been a Mac guy for years, Windows server beats Mac OS server hands down, having worked with both (for medium to large businesses, that is - on the small business side, Apple has some pretty good solutions). I hope that over the long run Apple starts to reinvest in the back-end of things, because I think they'd be able to do a lot of really innovative stuff. But even if they don't, that doesn't mean that Macs don't have a place on employees' desks.

One feature I would LOVE to see in Mac OS X, though, is some form of Remote Desktop Connection Protocol. Apple Remote Desktop just doesn't cut it for remote access - it's laggy and a bandwidth hog, being based on VNC. Connecting to Windows PCs remotely is a breeze and a very pleasurable experience, whereas doing remote connections to Macs is really frustrating. This is really one "must have" feature for business use going forward, at least where I work.
Score: 16 Votes (Like | Disagree)
alent1234 Avatar
142 months ago
NASA recently allowed people to chose their platform. Macs are blowing up all over the place now, they are having a hard time keeping up with demand.
if my employer offered to buy me a $2000 MBP compared to a cheapo $500 laptop i'd be all over it as well. mostly for bragging rights

when BB's first came out it was the same way, everyone wanted one and it was a status thing. same with laptops. now it's apple stuff
Score: 14 Votes (Like | Disagree)
rnizlek Avatar
142 months ago
Why would any corporation choose to use iMacs? Apple does not offer corporate friendly desktop designs. More importantly, corporate hate to be dependent on a single supplier (and as far as I know nobody but Apple sells iMacs). Add to this OS/X being a consumer-oriented OS with no enterprise features to speak off, lack of roadmap, unserviceable designs and it's clear that any increase in iMac sales is a result of iOS halo effect that won't last.

How is the Mac Mini not a "corporate friendly desktop design?" Everyone who walks into my office at work (which is probably 95% Windows and 5% Macs) loves my Mac Mini and wants one - purely for the space they save on desks. As an IT administrator, I've found Mac Minis ideal for deployment in a business environment.

And giving employees the choice to use Mac isn't "being dependent on a single supplier" as many employees will also choose to use PCs. Becoming an all-Mac shop presents issues, but that's not what any of these companies are doing, nor should they. In my opinion, the best computer for business use is the one that an employee feels they are most productive using.

As per my above post, though, I do agree that some business oriented features are sorely lacking from Mac OS.
Score: 13 Votes (Like | Disagree)
samcraig Avatar
142 months ago
Amazing what happens when workers actually get to *choose* what they want to enjoy and be productive with, rather than having IT drones foist something on them.

Amazing? No. Not at all. It's pretty boring and par for the course.

Given what using a Mac is like, that should be sufficient, at least in the interim.

You clearly aren't in IT. As "easy" as Mac computers are - they still require support - both for the machine and for the user. Any person that states otherwise is living in fantasyland.
Score: 9 Votes (Like | Disagree)

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

When Will iOS 16.2 Launch?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 5 Exclusive Features

Saturday December 3, 2022 10:55 am PST by
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year. There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
nothing phone 2

Nothing Plans to Launch Smartphone in US to Take on Apple's iPhone

Monday December 5, 2022 12:38 am PST by
UK-based tech company Nothing plans to launch a smartphone in the US to directly compete with Apple's iPhone, according to a new report out today. In an interview with CNBC, Nothing CEO Carl Pei said the startup is in "early conversations" with American cellular carriers about launching a new phone in the US, but he stopped short of naming any of the carriers or the phone model. Nothing...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...