Macs Landing on Corporate Desks, Led by iPhones and iPads

Monogram LRIn the past 5 years, Apple's push into the enterprise has been led by the iPhone and the iPad. Corporate IT departments, long dominated by the BlackBerry, are becoming more receptive to iOS products, especially when users are given the choice about which platform to use.

In addition to iOS driving up Apple's sales -- accounting for some two-thirds of Apple's revenue in fact -- iOS's corporate success is driving enterprise adoption of the Mac. The Wall Street Journal writes of Apple's growing success in getting the Mac onto the desks of corporate employees. GE has more than 1,000 Mac users under a year-long pilot project that allows employees to choose to use Macs instead of PC's, without any significant knowledge of the program inside GE. The company has 330,000 computers, the vast majority running Windows.

GE started offering its employees the iPhone as an alternative to BlackBerrys in 2008. Now, it says about 10,000 GE employees carry the Apple smartphone, compared with 50,000 using BlackBerrys.

The Fairfield, Conn., conglomerate hasn't trumpeted the Apple option for computers and laptops internally, and as a result employee awareness is limited.

But staffers across GE businesses are eligible as long as there aren't security clearance issues, such as devices for defense work, or big compatibility problems with needed software.

"All businesses are participating at some level in making this [option] available to their employees," said Greg Simpson, GE's chief technology officer.

"To find out that we support Apple, we support iPhones, we support Macs, it does take away one question for people, 'Are they a contemporary company or not?'" Mr. Simpson said. "I think that is a recruiting-positive thing."

Forrester Research estimates that Apple will sell $9 billion in Macs and $10 billion in iPads to corporations this year, up 50% from 2011. Forrester anticipates spending on PCs and tablets made by other companies will decline by 3% to $69 billion.

Top Rated Comments

samcraig Avatar
118 months ago

Even more so now that we are in the "post pc era." Mac+iOS play better

No one (today) is living in a post PC era. That's marketing speak and is convoluted at best.
Score: 26 Votes (Like | Disagree)
notjustjay Avatar
118 months ago

Why would any corporation choose to use iMacs? Apple does not offer corporate friendly desktop designs. More importantly, corporate hate to be dependent on a single supplier (and as far as I know nobody but Apple sells iMacs). Add to this OS/X being a consumer-oriented OS with no enterprise features to speak off, lack of roadmap, unserviceable designs and it's clear that any increase in iMac sales is a result of iOS halo effect that won't last.


Hey, I have an idea. What if Apple made servers...
Score: 24 Votes (Like | Disagree)
rnizlek Avatar
118 months ago

who said that windows is best for corporate use? Hah, and if they switched it means that they tried windows but switched to mac


I definitely don't feel that "windows is best for corporate use," however, Apple's enterprise management tools are really lacking on the server side. While I've been a Mac guy for years, Windows server beats Mac OS server hands down, having worked with both (for medium to large businesses, that is - on the small business side, Apple has some pretty good solutions). I hope that over the long run Apple starts to reinvest in the back-end of things, because I think they'd be able to do a lot of really innovative stuff. But even if they don't, that doesn't mean that Macs don't have a place on employees' desks.

One feature I would LOVE to see in Mac OS X, though, is some form of Remote Desktop Connection Protocol. Apple Remote Desktop just doesn't cut it for remote access - it's laggy and a bandwidth hog, being based on VNC. Connecting to Windows PCs remotely is a breeze and a very pleasurable experience, whereas doing remote connections to Macs is really frustrating. This is really one "must have" feature for business use going forward, at least where I work.
Score: 16 Votes (Like | Disagree)
alent1234 Avatar
118 months ago

NASA recently allowed people to chose their platform. Macs are blowing up all over the place now, they are having a hard time keeping up with demand.

if my employer offered to buy me a $2000 MBP compared to a cheapo $500 laptop i'd be all over it as well. mostly for bragging rights

when BB's first came out it was the same way, everyone wanted one and it was a status thing. same with laptops. now it's apple stuff
Score: 14 Votes (Like | Disagree)
rnizlek Avatar
118 months ago

Why would any corporation choose to use iMacs? Apple does not offer corporate friendly desktop designs. More importantly, corporate hate to be dependent on a single supplier (and as far as I know nobody but Apple sells iMacs). Add to this OS/X being a consumer-oriented OS with no enterprise features to speak off, lack of roadmap, unserviceable designs and it's clear that any increase in iMac sales is a result of iOS halo effect that won't last.


How is the Mac Mini not a "corporate friendly desktop design?" Everyone who walks into my office at work (which is probably 95% Windows and 5% Macs) loves my Mac Mini and wants one - purely for the space they save on desks. As an IT administrator, I've found Mac Minis ideal for deployment in a business environment.

And giving employees the choice to use Mac isn't "being dependent on a single supplier" as many employees will also choose to use PCs. Becoming an all-Mac shop presents issues, but that's not what any of these companies are doing, nor should they. In my opinion, the best computer for business use is the one that an employee feels they are most productive using.

As per my above post, though, I do agree that some business oriented features are sorely lacking from Mac OS.
Score: 13 Votes (Like | Disagree)
samcraig Avatar
118 months ago

Amazing what happens when workers actually get to *choose* what they want to enjoy and be productive with, rather than having IT drones foist something on them.


Amazing? No. Not at all. It's pretty boring and par for the course.

Given what using a Mac is like, that should be sufficient, at least in the interim.


You clearly aren't in IT. As "easy" as Mac computers are - they still require support - both for the machine and for the user. Any person that states otherwise is living in fantasyland.
Score: 9 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...