How Apple's Organizational Structure and Policies Contribute to Company's Strict Secrecy

lashinskybookFortune publishes a lengthy excerpt from Adam Lashinsky's forthcoming book, Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, highlighting the company's famous secrecy and how its organizational structure and policies foster that security.

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt, but for others the piece is an interesting look into how Apple keeps its employees on a need-to-know basis with a patchwork of clearances to ensure that very few know the company's full plans for a given project.

Secrecy takes two basic forms at Apple -- external and internal. There is the obvious kind, the secrecy that Apple uses as a way of keeping its products and practices hidden from competitors and the rest of the outside world. This cloaking device is the easier of the two types for the rank and file to understand because many companies try to keep their innovations under wraps. Internal secrecy, as evidenced by those mysterious walls and off-limits areas, is tougher to stomach. Yet the link between secrecy and productivity is one way that Apple (AAPL) challenges long-held management truths and the notion of transparency as a corporate virtue.

The excerpt discusses Apple's command and control structure in which there is reportedly relatively little political maneuvering, with the company's "unwritten caste system" placing Jonathan Ive's industrial design team among the "untouchable" and the status of many other teams fluctuating relative to the prominence of the products they are working on.

Inside Apple debuts on January 25 and will be available from retailers such as Amazon (hardcover, Kindle e-book, and CD audiobook) and Apple's iBookstore [iTunes Store].

Popular Stories

iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
airpods pro 2 botw

Hearing a Mysterious Chime From Your AirPods Pro Case? It's a Feature

Thursday January 9, 2025 3:42 pm PST by
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year. In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple: To help ensure that your AirPods...
iPhone 17 Pro Dual Tone Horizontal 1

iPhone 17 Pro Main Camera Sensor 'Smaller' Than iPhone 16 Pro Sensor

Friday January 10, 2025 3:14 am PST by
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station. The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
se 4 for 2025

When to Expect the iPhone SE 4 or So-Called 'iPhone 16E' to Launch

Friday January 10, 2025 9:20 am PST by
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing. The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
AppleEventLogoFeature

Apple Focusing on These Eight New Low-Cost Devices in 2025

Saturday January 11, 2025 1:00 am PST by
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect. With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Launching This Year With One Thing in Common

Wednesday January 8, 2025 6:18 am PST by
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common. Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
apple intelligence black

Apple Intelligence Isn't Driving iPhone Upgrades

Friday January 10, 2025 2:17 pm PST by
Apple Intelligence hasn't convinced people to buy an iPhone 16, Apple analyst Ming-Chi Kuo said today. According to Kuo, a supply chain survey suggests Apple Intelligence is not pushing people to upgrade their devices. The delay between the Apple Intelligence introduction in June 2024 and a launch even after iPhone 16 models came out was a contributing factor, and Apple Intelligence "appeal...
apple pay feature dynamic island

Apple Pay Now Lets You Pay Later With Synchrony [Updated]

Friday January 10, 2025 11:34 am PST by
Synchrony is now available as a buy-now, pay-later option when checking out with Apple Pay online and in apps on iPhone and iPad. Synchrony was added to a list of Apple Pay installment providers in the U.S. in an Apple support document that was updated today, joining Affirm and Klarna. The addition was spotted by MacRumors contributor Aaron Perris. iOS 18 and iPadOS 18 users can select...
M6 MacBook Pro Feature 1

5 Reasons to Wait for Next Year's MacBook Pro

Wednesday January 8, 2025 6:33 am PST by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...

Top Rated Comments

pjac Avatar
170 months ago
Usually in the context of of a caste system, isn't "untouchable" very low - people you don't want to touch who do things like sewerage or collecting dead bodies? Here it is used for very high (untouchable as in above the rules for ordinary workers).
Score: 9 Votes (Like | Disagree)
Fazzy Avatar
170 months ago
kinda ironic how a book about apple secrecy is being sold on the iBookstore :p
Score: 5 Votes (Like | Disagree)
SandynJosh Avatar
170 months ago
Unless the author previously worked for Apple (definitely would have had to been a 'higher-up'), how in the world would he know about Apple's inner-workings? I'm not buying it literally nor figuratively.

He was able to talk directly with Jobs via late night 800-number spiritual mediums, so it's all the honest truth. You don't get a trusted source any better then Madam Cleo.
Score: 4 Votes (Like | Disagree)
nsayer Avatar
170 months ago
Um, if you're going to use the caste system as a metaphor, then in that context "untouchable" means the exact opposite of what was intended.

----------

Neither do oppresion or censorship.

How, exactly, does Apple oppress you?
Score: 4 Votes (Like | Disagree)
loosegee Avatar
170 months ago
I think the author is referring to Ive's team as 'untouchable' because that's how they are known within Apple, not with regard to the caste system.
Score: 3 Votes (Like | Disagree)
RobertMartens Avatar
170 months ago
Hmm slow news day?

AAww I wanted to make this lame comment but you beat me to it.

----------

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt,

For those looking for a good book to read you may want to avoid reading this book.
Score: 2 Votes (Like | Disagree)