How Apple's Organizational Structure and Policies Contribute to Company's Strict Secrecy

lashinskybookFortune publishes a lengthy excerpt from Adam Lashinsky's forthcoming book, Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, highlighting the company's famous secrecy and how its organizational structure and policies foster that security.

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt, but for others the piece is an interesting look into how Apple keeps its employees on a need-to-know basis with a patchwork of clearances to ensure that very few know the company's full plans for a given project.

Secrecy takes two basic forms at Apple -- external and internal. There is the obvious kind, the secrecy that Apple uses as a way of keeping its products and practices hidden from competitors and the rest of the outside world. This cloaking device is the easier of the two types for the rank and file to understand because many companies try to keep their innovations under wraps. Internal secrecy, as evidenced by those mysterious walls and off-limits areas, is tougher to stomach. Yet the link between secrecy and productivity is one way that Apple (AAPL) challenges long-held management truths and the notion of transparency as a corporate virtue.

The excerpt discusses Apple's command and control structure in which there is reportedly relatively little political maneuvering, with the company's "unwritten caste system" placing Jonathan Ive's industrial design team among the "untouchable" and the status of many other teams fluctuating relative to the prominence of the products they are working on.

Inside Apple debuts on January 25 and will be available from retailers such as Amazon (hardcover, Kindle e-book, and CD audiobook) and Apple's iBookstore [iTunes Store].

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

pjac Avatar
173 months ago
Usually in the context of of a caste system, isn't "untouchable" very low - people you don't want to touch who do things like sewerage or collecting dead bodies? Here it is used for very high (untouchable as in above the rules for ordinary workers).
Score: 9 Votes (Like | Disagree)
Fazzy Avatar
173 months ago
kinda ironic how a book about apple secrecy is being sold on the iBookstore :p
Score: 5 Votes (Like | Disagree)
SandynJosh Avatar
173 months ago
Unless the author previously worked for Apple (definitely would have had to been a 'higher-up'), how in the world would he know about Apple's inner-workings? I'm not buying it literally nor figuratively.

He was able to talk directly with Jobs via late night 800-number spiritual mediums, so it's all the honest truth. You don't get a trusted source any better then Madam Cleo.
Score: 4 Votes (Like | Disagree)
nsayer Avatar
173 months ago
Um, if you're going to use the caste system as a metaphor, then in that context "untouchable" means the exact opposite of what was intended.

----------

Neither do oppresion or censorship.

How, exactly, does Apple oppress you?
Score: 4 Votes (Like | Disagree)
loosegee Avatar
173 months ago
I think the author is referring to Ive's team as 'untouchable' because that's how they are known within Apple, not with regard to the caste system.
Score: 3 Votes (Like | Disagree)
RobertMartens Avatar
173 months ago
Hmm slow news day?

AAww I wanted to make this lame comment but you beat me to it.

----------

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt,

For those looking for a good book to read you may want to avoid reading this book.
Score: 2 Votes (Like | Disagree)