Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
“It’s typical to see a jump on any major holiday, but Christmas is the biggest one,” Mr. Duke said. “I’m certainly hoping for a nice big Christmas bump this year.”
This boost is what drives many of the massive holiday sales as developers jockey for position before the iTunes Top 200 charts freeze for the holidays. Major companies such as Gameloft and EA get in on the action to flood the charts with their apps.
Camera+ developers TapTapTap shared their iOS app sales numbers with us again this year which shows the effect in dramatic fashion:
TapTapTap's Camera+ [App Store] application had been floating around the ranks 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Their average sales had been around 18,000 sales in the days prior to the holidays, but shot up to a peak of 73,808 sales on Christmas day. The graph above also includes sale figures for Faces and Voices 2, though the vast majority of sales were for Camera+. At a $0.99 sales price that means $51,665 in revenue for the company on the Christmas day alone after Apple's 30% cut.
The increase in sales is reflective of more iOS device activations and the gifting of iTunes Gift cards for the holidays. As shown in the graph, this sales boost does sustain for some time after the holidays.
Monday September 22, 2025 12:44 pm PDT by Juli Clover
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Monday September 22, 2025 7:29 am PDT by Joe Rossignol
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
Monday September 22, 2025 11:15 am PDT by Juli Clover
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Monday September 22, 2025 8:44 am PDT by Joe Rossignol
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues.
Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Wednesday September 24, 2025 10:22 am PDT by Juli Clover
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
Monday September 22, 2025 2:16 am PDT by Tim Hardwick
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman.
Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Tuesday September 23, 2025 1:06 pm PDT by Juli Clover
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
