Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
“It’s typical to see a jump on any major holiday, but Christmas is the biggest one,” Mr. Duke said. “I’m certainly hoping for a nice big Christmas bump this year.”
This boost is what drives many of the massive holiday sales as developers jockey for position before the iTunes Top 200 charts freeze for the holidays. Major companies such as Gameloft and EA get in on the action to flood the charts with their apps.
Camera+ developers TapTapTap shared their iOS app sales numbers with us again this year which shows the effect in dramatic fashion:
TapTapTap's Camera+ [App Store] application had been floating around the ranks 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Their average sales had been around 18,000 sales in the days prior to the holidays, but shot up to a peak of 73,808 sales on Christmas day. The graph above also includes sale figures for Faces and Voices 2, though the vast majority of sales were for Camera+. At a $0.99 sales price that means $51,665 in revenue for the company on the Christmas day alone after Apple's 30% cut.
The increase in sales is reflective of more iOS device activations and the gifting of iTunes Gift cards for the holidays. As shown in the graph, this sales boost does sustain for some time after the holidays.
Thursday December 11, 2025 8:49 am PST by Joe Rossignol
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon.
Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week.
iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Thursday December 11, 2025 11:28 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21.
There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Wednesday December 10, 2025 2:52 am PST by Tim Hardwick
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you.
Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Friday December 12, 2025 10:56 am PST by Joe Rossignol
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28.
The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.
In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Friday December 12, 2025 10:10 am PST by Juli Clover
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. iOS 26.2 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Thursday December 11, 2025 10:31 am PST by Juli Clover
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products.
Here's what's supposedly coming:
An improved pairing process, though no details were provided. AirTag pairing is already...
Friday December 5, 2025 9:40 am PST by Tim Hardwick
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Thursday December 11, 2025 4:02 pm PST by Juli Clover
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features.
Subscribe to the MacRumors YouTube channel for more videos.
Macworld claims to have access to an ...
Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:
