wolframbestbuy
Specialized search engine Wolfram Alpha, one of Apple's launch partners for Siri, has partnered with Best Buy to deliver shopping results. As a result, iPhone 4S users can now search a number of products and categories from Best Buy's catalog, and get prices and descriptions returned.

From Wolfram Alpha's blog post announcing the feature:

Just in time for the holidays, we’re introducing a new functionality that provides consumers with a unique approach to shopping. By leveraging data from Best Buy’s public APIs, Wolfram|Alpha users will now be able to browse more than 35,000 appliances and consumer electronics products. Wolfram|Alpha’s intuitive natural-language interface helps you hone in on the precise products you need, while its powerful data visualization capabilities give you an innovative overview of any shopping category.

Simply ask Siri "wolfram iPhone 4S" or "wolfram samsung television" and it quickly returns Best Buy shopping results. It's certainly not the easiest way to search Best Buy's website and occasionally returns fairly useless results, but it is another example of the potential uses for the Siri's contextual voice recognition technology.

Top Rated Comments

HiRez Avatar
182 months ago
Am I the only one who's not crazy about this? All of a sudden, Siri is a biased advertising machine. I understand the utility for shopping-related searches could be useful, but right now anything and everything gets funneled to Best Buy. Maybe they add more stores eventually, but who decides who gets priority? Whoever pays Wolfram the most? And are we going to see shopping related things impinge on our other searches? For example, if I ask Siri about "how to make hot chocolate", am I going to be sent to the Swiss Miss web site? If I ask for "car reviews", will I be sent to Chevy or Ford instead of actual reviews? If I ask about "Acapulco", will I get a bunch of travel and airline results? It's not much of a stretch to imagine it sliding that way over time. It could end up so it's not worth separating the signal from the noise, like how now in Google searches, you often end up with 10 pages of "BizDealsPlus" type links instead of what you were looking for.
Score: 6 Votes (Like | Disagree)
locust76 Avatar
182 months ago
"Wolfram 'Lost credibility'"
Score: 6 Votes (Like | Disagree)
autrefois Avatar
182 months ago
Why are some people upset about this? It just pulls the pricing data and pictures from Best Buy. It doesn't even give you a link. I think it's a pretty cool feature, and I can see it expanding in the future.
Saying "Wolfram iPhone 4S Best Buy" and getting results for Best Buy would be a cool feature. The way it is now though sounds like they're going in the wrong direction and crossing the fine line between trying to provide a service and give users info they want, and doing advertising regardless of / in spite of what the user wants.
Score: 3 Votes (Like | Disagree)
rmwebs Avatar
182 months ago
Given that Best Buy have just gone bust here in the UK (less than 2 years after launching), I'm guessing we wont see it working here :rolleyes:
Score: 3 Votes (Like | Disagree)
minivini Avatar
182 months ago
Am I the only one who's not crazy about this? All of a sudden, Siri is a biased advertising machine. I understand the utility for shopping-related searches could be useful, but right now anything and everything gets funneled to Best Buy. Maybe they add more stores eventually, but who decides who gets priority? Whoever pays Wolfram the most? And are we going to see shopping related things impinge on our other searches? For example, if I ask Siri about "how to make hot chocolate", am I going to be sent to the Swiss Miss web site? If I ask for "car reviews", will I be sent to Chevy or Ford instead of actual reviews? If I ask about "Acapulco", will I get a bunch of travel and airline results? It's not much of a stretch to imagine it sliding that way over time. It could end up so it's not worth separating the signal from the noise, like how now in Google searches, you often end up with 10 pages of "BizDealsPlus" type links instead of what you were looking for.
This was my first reaction, as well. Still using the iPhone 4, but will have the next iteration. I have been very interested in Siri, but if it's engine is available for advertising I just completely LOST interest. This feels (to me) like an academic researcher suddenly getting caught taking a money from a corporate entity under the table. Once that credibility is gone, it's gone for good. Even if there's an opportunity to opt out of ad service, I'll always believe the results will be skewed towards corporate backers. Too bad. Siri seemed too good to be true.
Score: 2 Votes (Like | Disagree)
JBaker122586 Avatar
182 months ago
I got that too. I had to say it like "wolf-rum."

I can't get it to understand stuff such as Skyrim or PlayStation 3, and it for other things, like Steve Jobs Biography, it just goes to the wrong thing, like the Wolfram page on Steve Jobs in that case. So not very useful yet.

Because "Wolf-rum" is the correct pronunciation...
Score: 2 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...