Apple Continues to Take More Than Half of Mobile Phone Industry Profits

Despite a sequential drop in iPhone sales in the third calendar quarter of 2011 as customers held out for the iPhone 4S, Apple once again seized over half of the profits generated by leading mobile phone manufacturers during the quarter, according to a new research report by Canaccord Genuity analyst T. Michael Walkley and shared by Forbes. According to the study's estimates, Apple raked in 52% of the overall profits during the quarter, down slightly from 57% in the second calendar quarter but up from 47% in the year-ago quarter that also had the then-new iPhone 4 on the market.

In an epic reversal of fortunes, Mr. Walkley pointed out that in 2007, Nokia had 67% of operating profits while Apple had just 4%. Today, while Apple has 52% of industry profits, Nokia has been relegated its rival’s former position with just 4% of operating profits.

As noted in a report from AllThingsD on the same research note, Walkley predicts that the launch of the iPhone 4S will spur even further growth for Apple, pushing the company to take over 60% of industry profits in the final calendar quarter of 2011.

cannacord 3q11 mobile profit shares
Walkley is not the only observer to routinely release estimates of mobile phone manufacturer profit shares, as asymco's Horace Dediu performs a similar analysis each quarter. Dediu's numbers have typically come in 5-10 percentage points higher for Apple than Walkley's estimates have, but the trends seen by each analyst are certainly consistent: Aside from some natural ebb and flow due to iPhone release cycles, Apple is continuing to increase its dominant share of mobile phone industry profits despite shipping only a small fraction of total units.

Update: Dediu has just posted his Q3 estimates, pegging Apple at 56% of industry profits.

Related Forum: iPhone

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Update: It took a day, but Apple has now corrected its Apple Intelligence device compatibility list to show support for the earliest Apple silicon Macs. The original article follows. Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...

Top Rated Comments

Kaibelf Avatar
183 months ago
Blah blah blah but Android's better it's on more handsets blah blah blah people who call it cheap just don't understand and are sheep blah blah blah Apple's dying and will be out of business in 3 days blah blah blah we're not fragmented garbage and the next phone has a bigger screen so it'll change everything the same way the last 67 Android phones that came out this week did..... :rolleyes::apple::D
Score: 22 Votes (Like | Disagree)
C42D Avatar
183 months ago
"In an epic reversal of fortunes, Mr. Walkley pointed out that in 2007, Nokia had 67% of operating profits while Apple had just 4%. Today, while Apple has 52% of industry profits, Nokia has been relegated its rival’s former position with just 4% of operating profits."

OWN3D....
Score: 9 Votes (Like | Disagree)
marksman Avatar
183 months ago
Apple makes more money than all the android handset makers combined on smart phones.

Microsoft makes more money off Android than Google does...


The android business plan is really working out very well.
Score: 8 Votes (Like | Disagree)
miniConvert Avatar
183 months ago
It's funny how Apple fanatics get excited about Apple raking in profits(ie their money).
Not really. Such strong profitability demonstrates a secure, viable future, along with continued reinvestment in future products and the ecosystem. Apple doing well is a good thing for Apple customers, so long as the customers don't feel like they're being bent over a barrel on price.

And, from what I can tell, they don't.
Score: 6 Votes (Like | Disagree)
sazivad Avatar
183 months ago
Blah blah blah but Android's better it's on more handsets blah blah blah people who call it cheap just don't understand and are sheep blah blah blah Apple's dying and will be out of business in 3 days blah blah blah we're not fragmented garbage and the next phone has a bigger screen so it'll change everything the same way the last 67 Android phones that came out this week did..... :rolleyes::apple::D

This is pwnage.
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
183 months ago
Pick those pockets clean!!!!

Consumers don't seem to mind paying (or paying more) for quality or when they perceive a better value proposition. All my Apple gear over the years has been worth every single cent.

There is very little buyers' remorse among Apple customers. Which is why they can command the level of brand loyalty they do. That takes a great deal of heard work, and it must be earned. Apple has earned my business, and they continue to earn it.
Score: 6 Votes (Like | Disagree)