Google TV Take Two Launches Next Week with Streamlined Interface, Android Apps

Back in May 2010, Google announced plans to launch "Google TV", a software offering available either in a set-top box or built into TV sets and designed to integrate television with the Web. Google TV officially launched in October of that year, but has so far failed to catch on with consumers.

google tv interface
Addressing the platform's shortcomings, Google today announced that early next week it will launch a major software update intended to significantly improve the functionality of the Google TV software. Among the most notable improvements are a streamlined interface with improved searching capabilities and compatibility with apps through the Android Market.

The interface is now much simpler. The new customizable home screen gets you to your favorite content quickly. And within “all apps” you can see all of your shortcuts, similar to your Android phone or tablet.

...

We are opening up the TV to the creativity of content creators large and small through Android Market. Android developers can now bring existing mobile apps or entirely new ones to TV. Initially, the number of apps won’t be large – apps requiring a touch screen, GPS, or telephony won’t show up – but 50 developers have seeded the Market with cool and useful apps for the TV. We’re excited to see the number of apps grow.

The update will be rolling out to Sony devices early next week, with Logitech's set-top boxes set to receive the update shortly after.

google tv android market
Google's movements in the television space have been closely watched by Apple observers, in part due to Apple's own efforts in the market with the Apple TV, which was relaunched late last year as a set-top box for streaming content. Apple has also been said to be working on its own connected television set, with the most recent report arriving yesterday and indicating that Apple is seeking to launch a Siri-enabled TV by 2013.

Popular Stories

airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
iPhone 17 Pro Colors

Didn't Pre-Order a New iPhone Yet? Here's How Long the Wait is Now

Friday September 12, 2025 6:11 am PDT by
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration. As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Wednesday September 10, 2025 12:30 am PDT by
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
iPhone 17 Pro Cosmic Orange

Skipping the iPhone 17 Pro? Here's What's Rumored for iPhone 18 Pro

Wednesday September 10, 2025 8:33 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a...
iPhone 17 Pro Colors

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Tuesday September 9, 2025 10:59 am PDT by
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
iphone 17 pro dark blue

The Camera Plateau: What's New With the iPhone 17 Pro Cameras

Wednesday September 10, 2025 3:53 pm PDT by
With the iPhone 17 Pro and 17 Pro Max, Apple introduced a new design for the rear of the device. Instead of a camera bump, we now have a camera plateau that spans almost the entire back of the iPhone. The camera plateau houses an upgraded camera system that includes a revamped Telephoto lens. All three of the iPhone 17 Pro and Pro Max cameras are 48 megapixels, and there are five zoom...
better iphone 17 lineup

Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities

Tuesday September 9, 2025 1:25 pm PDT by
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today. Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices. Here are the battery capacities for each model, according to Apple: iPhone 17:...

Top Rated Comments

G4DP Avatar
181 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

I didn't realise you could by television sets with an Apple TV built in. Could you enlighten me as to when this change happened?
Score: 21 Votes (Like | Disagree)
Drumjim85 Avatar
181 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

It's not a rip off, it's a completely different style of device. Your whole TV setup goes through your google TV device (at least with my logitech one). The interface is at the heart of everything you do. If you search for the Simpsons, it will search your DVR recordings, up coming live episodes, you tube, and so on.
It's a shame the devices and interfaces suck so much it's not worth using. Hopefully this update will help.
Score: 15 Votes (Like | Disagree)
DustinT Avatar
181 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
Score: 13 Votes (Like | Disagree)
840quadra Avatar
181 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
I fail to understand why Apple has not opened up Appstore possibilities for the existing Apple TV.

I love my Apple TV, but It is still a crippled device.
Score: 12 Votes (Like | Disagree)
KevinN206 Avatar
181 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Next thing you know, everyone will be copying Apple for using English.
Score: 10 Votes (Like | Disagree)
thenerdal Avatar
181 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Do they look the same? That's the question. Answer it please. Do they look the same?

That's like saying a Big mac is the same as a whopper because both have buns, and meat and are served with fries.
Score: 10 Votes (Like | Disagree)