Google TV Take Two Launches Next Week with Streamlined Interface, Android Apps

Back in May 2010, Google announced plans to launch "Google TV", a software offering available either in a set-top box or built into TV sets and designed to integrate television with the Web. Google TV officially launched in October of that year, but has so far failed to catch on with consumers.

google tv interface
Addressing the platform's shortcomings, Google today announced that early next week it will launch a major software update intended to significantly improve the functionality of the Google TV software. Among the most notable improvements are a streamlined interface with improved searching capabilities and compatibility with apps through the Android Market.

The interface is now much simpler. The new customizable home screen gets you to your favorite content quickly. And within “all apps” you can see all of your shortcuts, similar to your Android phone or tablet.

...

We are opening up the TV to the creativity of content creators large and small through Android Market. Android developers can now bring existing mobile apps or entirely new ones to TV. Initially, the number of apps won’t be large – apps requiring a touch screen, GPS, or telephony won’t show up – but 50 developers have seeded the Market with cool and useful apps for the TV. We’re excited to see the number of apps grow.

The update will be rolling out to Sony devices early next week, with Logitech's set-top boxes set to receive the update shortly after.

google tv android market
Google's movements in the television space have been closely watched by Apple observers, in part due to Apple's own efforts in the market with the Apple TV, which was relaunched late last year as a set-top box for streaming content. Apple has also been said to be working on its own connected television set, with the most recent report arriving yesterday and indicating that Apple is seeking to launch a Siri-enabled TV by 2013.

Popular Stories

Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
bug security vulnerability issue fix larry

Apple's Secret Product Plans Stolen in Luxshare Cyberattack

Wednesday January 21, 2026 9:17 am PST by
The Apple supplier subject to a major cyberattack last month was China's Luxshare, it has now emerged. More than 1TB of confidential Apple information was reportedly stolen. It was reported in December that one of Apple's assemblers suffered a significant cyberattack that may have compromised sensitive production-line information and manufacturing data linked to Apple. The specific company...

Top Rated Comments

G4DP Avatar
186 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

I didn't realise you could by television sets with an Apple TV built in. Could you enlighten me as to when this change happened?
Score: 21 Votes (Like | Disagree)
Drumjim85 Avatar
186 months ago
wt* What a rip-off of Apple TV..


Every time when Apple brings something news... than other companies MUST follow -.-.-.-.

It's not a rip off, it's a completely different style of device. Your whole TV setup goes through your google TV device (at least with my logitech one). The interface is at the heart of everything you do. If you search for the Simpsons, it will search your DVR recordings, up coming live episodes, you tube, and so on.
It's a shame the devices and interfaces suck so much it's not worth using. Hopefully this update will help.
Score: 15 Votes (Like | Disagree)
DustinT Avatar
186 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
Score: 13 Votes (Like | Disagree)
840quadra Avatar
186 months ago
Maybe this will motivate Apple to advance the Apple TV lineup again.
I fail to understand why Apple has not opened up Appstore possibilities for the existing Apple TV.

I love my Apple TV, but It is still a crippled device.
Score: 12 Votes (Like | Disagree)
KevinN206 Avatar
186 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Next thing you know, everyone will be copying Apple for using English.
Score: 10 Votes (Like | Disagree)
thenerdal Avatar
186 months ago
Hm, let's see...black background? Check.

The exact same tint of blue for selections with a slight haziness? Check.

Silver fonts for section titles with a grey gradient? Check.
Do they look the same? That's the question. Answer it please. Do they look the same?

That's like saying a Big mac is the same as a whopper because both have buns, and meat and are served with fries.
Score: 10 Votes (Like | Disagree)