Apple Activates iTunes Match Setting in iOS 5, Suggesting Imminent Launch

While Apple launched iOS 5 and iCloud last week, the company pushed back the debut of its paid iTunes Match service in the United States until the "end of October". While iTunes Match had been in beta testing with iTunes 10.5 developer releases, the feature was removed from the public release and instead folded into an iTunes 10.5.1 beta that will presumably debut alongside the service.

Apple appears to be moving closer to a launch of iTunes Match in the United States, as the Music section of the Settings app in iOS 5 has now gained a toggle for turning iTunes Match on and off. That toggle had been present for developers testing the service, but had disappeared in recent days for many developers. The toggle now appears to have returned for developers and is visible to the general public as well.

itunes match ios 5 toggle
iOS 5 Music settings before (left) and after (right) addition of iTunes Match toggle

Non-developers turning on iTunes Match on their devices will not yet be able to sign up for the $24.99/year service, as iOS 5 pops up an alert instructing users to sign up through iTunes.

itunes match ios 5 alert
With iTunes 10.5.1 not yet available to the general public, signups for iTunes Match are similarly not yet functional. Apple is, however, advertising the service as "coming soon" on the front page of the iTunes Store. Interestingly, iTunes Match is reportedly only launching in the United States by the end of the month with other countries set to come later, but Apple is optimistic enough about the service's international timeline that the "coming soon" flag is showing for users in a number of other countries. So far today we have received reports of the "coming soon" flag from users in Australia, Austria, Canada, Germany, Ireland, and the United Kingdom.

itunes match coming soon
iTunes Match will allow users to have their music libraries matched to Apple's database of over 20 million tracks in the iTunes Store, making those songs available for use on any iCloud-enabled device associated with the user's accounts. Songs not available in the iTunes Store can be uploaded to Apple's servers and also made available across devices.

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
10

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Friday October 10, 2025 5:57 am PDT by
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
Meta Ray Ban Glasses

Apple's Smart Glasses With In-Lens Display May Feature Two Modes

Sunday October 12, 2025 9:43 am PDT by
Apple's second-generation smart glasses with an in-lens display may have two modes, depending on which device they are connected to. Meta Ray-Bans without an in-lens display In his Power On newsletter today, Bloomberg's Mark Gurman said he was told a future version of Apple's smart glasses may be able to run a full version of the visionOS operating system when they are paired with a Mac, and...
clips app hands on thumb

Apple's Clips App Discontinued

Saturday October 11, 2025 9:06 am PDT by
Apple has essentially discontinued Clips, its video-editing app designed to allow users to combine video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that can be shared on social media sites. The app has been removed from the App Store, and a support document on Apple's site says that the app is no longer being updated and would no ...
apple vision pro orange

Vision Pro Future Uncertain as All Headset Development Is Seemingly Paused

Saturday October 11, 2025 1:00 am PDT by
Recent reports suggest that there are now no redesigned Apple Vision headsets in active development, with the company's focus pivoting decisively to smart glasses. When Apple announced the Vision Pro in mid-2023, it described the device as the dawn of "spatial computing," a new paradigm that would eventually rival the iPhone in importance. With a $3,499 starting price, intricate design and...

Top Rated Comments

Patriot24 Avatar
183 months ago
Hopefully it goes without saying, but please backup your music before enabling Match. That way if something goes south, you'll always have your original files.

This message was brought to you by common sense in conjunction with foresight. :)
Score: 8 Votes (Like | Disagree)
DJAKO Avatar
183 months ago
Still hoping for a way to "test my library" first before signing up. Why pay if only 1/3 of my music can be matched?
Taken from Apple's website.

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 19 million songs in the iTunes Store, chances are, your music is already in iCloud. And for the few songs that aren’t, iTunes has to upload only what it can’t match. Which is much faster than starting from scratch.
Score: 8 Votes (Like | Disagree)
blastair Avatar
183 months ago
I apologize if this has already been answered, but I have yet to see a definitive answer:

What if I only pay once? Will all of the matched songs still be available once the year is over? Once a song is matched is it always matched? To download to a new computer, for example?
Score: 7 Votes (Like | Disagree)
logandzwon Avatar
183 months ago
.
Score: 5 Votes (Like | Disagree)
Patriot24 Avatar
183 months ago
$25 per year to keep my entire music library safe and upgrade all (or most) of the tracks to higher quality is a no-brainer.

Remember when you had to pay an additional $0.30 per song (at least, I think that's what it was) to upgrade the quality, and that only covered songs you purchased through iTunes? If you have thousands of songs to be upgraded, the cost comparison is pretty silly.
Score: 5 Votes (Like | Disagree)
Slash366 Avatar
183 months ago
this is the message if you try drag / drop.
Score: 4 Votes (Like | Disagree)