Apple Activates iTunes Match Setting in iOS 5, Suggesting Imminent Launch

While Apple launched iOS 5 and iCloud last week, the company pushed back the debut of its paid iTunes Match service in the United States until the "end of October". While iTunes Match had been in beta testing with iTunes 10.5 developer releases, the feature was removed from the public release and instead folded into an iTunes 10.5.1 beta that will presumably debut alongside the service.

Apple appears to be moving closer to a launch of iTunes Match in the United States, as the Music section of the Settings app in iOS 5 has now gained a toggle for turning iTunes Match on and off. That toggle had been present for developers testing the service, but had disappeared in recent days for many developers. The toggle now appears to have returned for developers and is visible to the general public as well.

itunes match ios 5 toggle
iOS 5 Music settings before (left) and after (right) addition of iTunes Match toggle

Non-developers turning on iTunes Match on their devices will not yet be able to sign up for the $24.99/year service, as iOS 5 pops up an alert instructing users to sign up through iTunes.

itunes match ios 5 alert
With iTunes 10.5.1 not yet available to the general public, signups for iTunes Match are similarly not yet functional. Apple is, however, advertising the service as "coming soon" on the front page of the iTunes Store. Interestingly, iTunes Match is reportedly only launching in the United States by the end of the month with other countries set to come later, but Apple is optimistic enough about the service's international timeline that the "coming soon" flag is showing for users in a number of other countries. So far today we have received reports of the "coming soon" flag from users in Australia, Austria, Canada, Germany, Ireland, and the United Kingdom.

itunes match coming soon
iTunes Match will allow users to have their music libraries matched to Apple's database of over 20 million tracks in the iTunes Store, making those songs available for use on any iCloud-enabled device associated with the user's accounts. Songs not available in the iTunes Store can be uploaded to Apple's servers and also made available across devices.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

Patriot24 Avatar
184 months ago
Hopefully it goes without saying, but please backup your music before enabling Match. That way if something goes south, you'll always have your original files.

This message was brought to you by common sense in conjunction with foresight. :)
Score: 8 Votes (Like | Disagree)
DJAKO Avatar
184 months ago
Still hoping for a way to "test my library" first before signing up. Why pay if only 1/3 of my music can be matched?
Taken from Apple's website.

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 19 million songs in the iTunes Store, chances are, your music is already in iCloud. And for the few songs that aren’t, iTunes has to upload only what it can’t match. Which is much faster than starting from scratch.
Score: 8 Votes (Like | Disagree)
blastair Avatar
184 months ago
I apologize if this has already been answered, but I have yet to see a definitive answer:

What if I only pay once? Will all of the matched songs still be available once the year is over? Once a song is matched is it always matched? To download to a new computer, for example?
Score: 7 Votes (Like | Disagree)
logandzwon Avatar
184 months ago
.
Score: 5 Votes (Like | Disagree)
Patriot24 Avatar
184 months ago
$25 per year to keep my entire music library safe and upgrade all (or most) of the tracks to higher quality is a no-brainer.

Remember when you had to pay an additional $0.30 per song (at least, I think that's what it was) to upgrade the quality, and that only covered songs you purchased through iTunes? If you have thousands of songs to be upgraded, the cost comparison is pretty silly.
Score: 5 Votes (Like | Disagree)
Slash366 Avatar
184 months ago
this is the message if you try drag / drop.
Score: 4 Votes (Like | Disagree)