Amazon Unveils $199 'Kindle Fire' Tablet, Traditional Kindles Starting at $79

kindle fire
Amazon's Kindle Fire (Source: This is my next...)

Bloomberg reports that Amazon is preparing to unveil its new 7-inch Android-based tablet, with the "Kindle Fire" device carrying an unexpectedly low price tag of $199. Amazon will be introducing the tablet at its media event set to begin in just a few minutes.

The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives said. The device, a souped-up version of the Kindle electronic-book reader, will run on Google Inc.’s Android software, the Seattle-based company said.

Chief Executive Officer Jeff Bezos is betting he can leverage Amazon’s dominance in e-commerce to pose a real challenge to Apple’s iPad, after tablets from rivals such as Hewlett-Packard Co. and Research In Motion Ltd. have fallen short.

Previous rumors had suggested that Amazon would price the Kindle Fire at $249, although sources had hedged in recent days that the device might come in at $299.

The Kindle Fire offers Wi-Fi connectivity and a 30-day trial of Amazon Prime, the company's $79/year service that offers streaming video and free two-day shipping on most items purchased through Amazon. The tablet does not offer 3G connectivity, camera, or microphone.

In an extensive profile of Amazon, Bloomberg Businessweek notes that Amazon will be introducing a "crop" of new Kindle devices beginning at $79.

We'll update this post with more information from Amazon's media event.

Updates:

kindle lineup
New lineup of basic Kindle devices (Source: This is my next...)

- Amazon CEO Jeff Bezos has shown off three new Kindle models, starting with a new touch-capable version known as the Kindle Touch and priced at $99. A 3G-capable version with lifetime 3G service in over 100 countries is priced at $149. Finally, Bezos has shown off the low-end $79 Kindle, which forgoes touch input and relies on physical buttons for input.

- Bezos introducing the Kindle Fire: 7-inch IPS display, dual-core processor, 14.6 ounces. Hub for integrating Amazon Kindle, Prime, Instant Video, MP3, Appstore, and Web Services offerings on a single platform. All content is backed up to the cloud...wireless and in the background. Whispersync now works for books, movies, and TV shows, allowing users to pick up where they left off when they switch devices.

amazon dynamic split browsing
Amazon's "Dynamic Split Browsing" (Source: Engadget)

- "Amazon Silk" web browser. Rendering performed in the cloud and delivered to Kindle Fire...greatly improves speed of mobile web browsing. "Dynamic Split Browsing" allows a device to render content locally or in the cloud, intelligently offloading tasks to the cloud to optimize performance.

kindle fire features
Kindle Fire features summary (Source: This is my next...)

- The Kindle Fire begins shipping on November 15th, with pre-orders starting today.

- Amazon's Kindle pages are now live, revealing that pricing for traditional Kindles is for ad-supported "Special Offers" models. Pricing without Special Offers is as follows: $109 for Kindle, $139 for Kindle Touch, and $189 for Kindle Touch 3G. The Kindle Fire is only offered at the $199 price, with no Special Offers discounted version available.

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...

Top Rated Comments

propea Avatar
183 months ago
Goodbye Blackberry Playbook.
Score: 50 Votes (Like | Disagree)
Monkey194545 Avatar
183 months ago
At $199, if it's half as good as the iPad it's a buy for me.
Score: 40 Votes (Like | Disagree)
gpat Avatar
183 months ago
Make a $199 tablet that doesn't suck and everybody wins.
Score: 35 Votes (Like | Disagree)
emvath Avatar
183 months ago
$199? Okay Amazon, you have my attention...tell me more.
Score: 32 Votes (Like | Disagree)
samcraig Avatar
183 months ago
I made popcorn. Not only can't I wait to see what Amazon has come up with - I just know the comments on this message board are going to be fantastic (especially by those who are so quick to review something they haven't used and who have to slam anything non-Apple)
Score: 32 Votes (Like | Disagree)
7o7munoz7o7 Avatar
183 months ago
Goodbye Blackberry Playbook.

whats that?
Score: 31 Votes (Like | Disagree)