Yesterday Apple revealed the changes it is making to the iconic Fifth Avenue Cube in a drawing on the side of the temporary construction barriers. The multi-million dollar upgrade will reduce the number of glass panes from 90 to 15 by using larger, seamless pieces of glass, and will give the cube a much cleaner, more streamlined look:
The above rendering of the new cube, provided to Gothamist by Apple, shows what the improved structure will look like. Compare the simplified glass structure in the rendering above to the much more complicated glass in the old cube:
The tall, huge pieces of glass bring to mind the glass frontages in newer Apple Stores like the Pudong location in Shanghai or the Upper West Side location in Manhattan. IFOAppleStore has additional details about the new glass technology behind the building.
The upgraded cube is scheduled for completion this November.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Whenever pitching before/after graphics, always show the new in bright sunlight, with perfectly clean, sanitized surroundings, and show the existing structure on a dark evening, on an overcast, rainy day with cluttered surroundings.
