Survey: 35% of U.S. Consumers Planning to Purchase Next-Generation iPhone

Earlier this week, shopping comparison site PriceGrabber released the results of a survey of nearly 3,000 U.S. online consumers conducted earlier this month, revealing that 35% of respondents intend to purchase the next-generation iPhone. The strong consumer interest comes even as Apple has to yet announce or even acknowledge such a device and with rumors offering conflicting information on what users can expect from the next-generation iPhone.

Anticipation in the consumer electronics world is soaring for the launch of Apple's iPhone 5, which is rumored to be hitting store shelves this fall. PriceGrabber, a part of Experian, just released the results of its iPhone 5 survey, revealing that 35 percent of consumers plan to purchase the latest iPhone upon its release. Of these respondents, 51 percent indicated that they will buy the smartphone within the first year of release, 30 percent will purchase it before the end of 2011, 14 percent will buy it within the first month, and 7 percent will buy it within the first week. Conducted from July 1-11, 2011, the survey includes responses from 2,852 U.S. online consumers.

Apple leads the smartphone pack among the surveyed customers, with 48% of respondents stating that they "prefer" iOS and Android coming in at a distant second place with 19%.

For the next-generation iPhone, consumers most frequently cited improved battery life as a key feature they'd like to see, with 59% of respondents selecting the option in the survey. Measuring in close behind at 56% was a lower price point. Other popular desired features include a larger screen and an improved camera.

Interestingly, 46% of respondents indicated that "4G" compatibility is an important feature for the next iPhone, even with a separate survey recently revealing that one-third of current iPhone users mistakenly think that they already have 4G compatibility. The "4G" marketing term has come to embrace both HSPA+ and LTE network standards, and while the next-generation iPhone is expected to feature HSPA+ compatibility, Apple has been said to be holding off on LTE compatibility until more appropriate chips are available.