applecashchart
Apple had just over $65 billion in cash and marketable securities at the end of the last fiscal quarter, according to the company's quarterly filing (PDF). Apple has so much cash, it was pointed out last month, that its cash on hand exceeds the market capitalization of Nokia, RIM, HTC and Motorola Mobility combined. If Apple had no revenue, its cash-on-hand would sustain operations through the middle of 2018, more than seven years.

What's Apple doing with all that cash? An anonymous writer on the Q&A site Quora opines that the company uses the money to small-scale strategic advantage, purchasing entire factories for suppliers and using that leverage to guarantee supply of components for Apple -- and no one else:

Apple has access to new component technology months or years before its rivals. This allows it to release groundbreaking products that are actually impossible to duplicate. Remember how for up to a year or so after the introduction of the iPhone, none of the would-be iPhone clones could even get a capacitive touchscreen to work as well as the iPhone's? It wasn't just the software - Apple simply has access to new components earlier, before anyone else in the world can gain access to it in mass quantities to make a consumer device. One extraordinary example of this is the aluminum machining technology used to make Apple's laptops - this remains a trade secret that Apple continues to have exclusive access to and allows them to make laptops with (for now) unsurpassed strength and lightness.

This past January, Apple COO Tim Cook said something similar on the Q1 earnings call:

On the operational side of the house, as you probably remember, we've historically entered into certain agreements with different people to secure supply and other benefits. And the largest one in the recent past has been we signed a deal with several Flash suppliers back at the end of 2005 that totaled over $1 billion because we anticipated that Flash would become increasingly important across our entire product line and increasingly important to the industry. And so we wanted to secure supply for the company, and we think that, that was an absolutely fantastic use of Apple's cash. And we constantly look for more of these.

It is thought that Apple made another one of these deals earlier this year, agreeing to spend $3.9 billion on LCD panels. It was rumored that RIM's iPad competitor, the PlayBook, was delayed because RIM couldn't acquire enough LCD panels for production. Apple feels these payments are "very strategic" and a good use of their capital.

However, not everyone is impressed with this line of reasoning. One fund manager, Christopher Bonavico at Delaware investments, said Apple is "destroying value" by sitting on so much cash, and complained that the cash is "earning near zero". Bernstein Research analyst Toni Sacconaghi said the cash pile has "been beyond the point of being rational for a while now."

Apple, for its part, seems perfectly happy to sit on the cash, which allows it to quickly make large purchases when strategically necessary.

Hat tip to Gizmodo, Chart from Asymco

Top Rated Comments

Mak47 Avatar
187 months ago
Sounds like a good business plan to me. It's got to be frustrating for Apple's competitors, but there's never been anyone telling them they can't do the same thing. RIM was the market leader for quite some time but they never thought to use their money wisely like this.

The author mentioned an analyst that states Apple's cash is earning near zero and therefore must be dumped. That guy is an idiot. Apple's cash is what allows the company to buy in massive quantities and lock up segments of the market before anyone else can touch them. It may not be earning returns in conventional ways, but to say the cash isn't working for them is just plain stupid.

Besides all that, a company with no debt is a company with few worries. Very smart business.
Score: 22 Votes (Like | Disagree)
itsthenewdc Avatar
187 months ago
A company saving its money.. how devastating..
Score: 16 Votes (Like | Disagree)
*LTD* Avatar
187 months ago
Bernstein Research analyst Toni Sacconaghi said the cash pile has "been beyond the point of being rational for a while now."

Apple's success is also beyond the point of general conception. Way beyond.

You're forgiven, Tony. Seriously.
Score: 11 Votes (Like | Disagree)
Swift Avatar
187 months ago
Non-monopolistic business models

This is not monopolism. It's dependent on one thing: Apple's products being market-creating. That depends on the engineers. Of course, anybody can play the same game, but its competitors insist on playing the other one: let's make something that's really close to what Apple has shown there's a big market for. Copy, copy, copy. (I don't know or care about the legal issues, but it's the business issues -- who do you want to work for, the company that made up the iPod, the iPhone and iPad, or one of the many, many imitators?
Score: 10 Votes (Like | Disagree)
tinman0 Avatar
187 months ago
From an investor point of view it could be frustrating. You are investing money in a company, and that company is just holding onto that money as cash. Most companies want to have some % of their expenses in cash for various uses. Having too much money can make investors upset.

But, Apple is not a standard company, so they can play by different rules in the stock market.

Technically, no one is investing money in Apple. They maybe buying existing shares in Apple, but they are not actually investing a dime in Apple's business, they are merely buying a share of the business.

And when you buy a share in Apple, you are simply buying the share off of another Apple shareholder, you are not buying the share from Apple. So technically your cash is not being held onto by Apple.
Score: 8 Votes (Like | Disagree)
lordreye Avatar
187 months ago
Terrible Article Title

"... uses its cash to keep latest technology to itself"? What a sensationalist, misleading choice of words. How about "wisely leverages large cash reserves to develop new technology and give itself a competitive edge"?
Score: 7 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...
maxresdefault

In-Depth iPhone Battery Experiment Pits Slow Charging Against Fast Charging

Friday November 7, 2025 1:19 pm PST by
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time. Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged. Another set of iPhones underwent...