30% of iPhone Users Leaning Toward Using iTunes Match
RBC Capital Markets analyst Mike Abramsky today published a report sharing the results of a new survey of iPhone users, unsurprisingly revealing that 76% of surveyed users are planning to take advantage of Apple's free iCloud services. More significantly, the survey offers the first look at the popularity of iTunes Match, with 30% of respondents indicating that they are somewhat likely or very likely to utilize the $24.99/year service.
Extrapolating the survey results across Apple's iOS ecosystem, RBC notes that Apple could see 150 million users on its free iCloud services with 60 million of those also participating in iTunes Match, a figure that would see Apple pulling in an extra $1.5 billion per year in gross revenues. With Apple reportedly keeping 30% of iTunes Match revenue with the rest being passed on to music labels and publishers, Apple would see about $450 million in revenues from the program.
Those figures are likely on the optimistic side, however, as only 10% of surveyed iPhone users registered as "very likely" to sign up for iTunes Match, with the other 20% pegging their interest at a lower "somewhat likely" level. Approximately 15% offered no opinion on whether or not they would use the service.
The survey also finds that 73% of surveyed users are somewhat likely or very likely to use Apple's new iMessage service in iOS 5. Together, iCloud and iMessage are seen to "enhance loyalty and stickiness" for Apple's customers, potentially encouraging iPod touch users to stick with the iOS platform rather than defecting to Android or another platform when it comes time to purchase a smartphone.
RBC's data appears to come from a subset of approximately 450 iPhone users within a larger survey containing nearly 1,500 respondents.