Apple Raising iBookstore Visibility by Exhibiting at BookExpo America for the First Time

paidContent reports that Apple is looking to increase the visibility of its iBookstore by participating in the upcoming BookExpo America trade show with a booth in a "prime location" on the exhibit floor. The booth marks Apple's first appearance at the event and a rare appearance by the company at a third-party trade show, especially since its effort to essentially eliminate such participation that culminated in the company exiting Macworld Expo several years ago.

The company has a large booth in a prime location, next door to Scholastic and in the same area as major publishers including Random House, Disney (NYSE: DIS) Book Group and Macmillan. BEA's website notes that Apple will be represented by Scott Simpson from Apple's iBookstore.

Apple is not expected to make any particular product or service announcements at the conference, and is likely attending simply to raise its profile in the e-book market as it seeks to grow share competing against such major players as Amazon and Barnes & Noble.

Update: A BEA representative has clarified with paidContent that Apple will not be exhibiting publicly at BookExpo America, only meeting privately with publishers at the event. Apple continues to be listed on the BEA site as an "exhibitor", but other details promoting the company's presence have been removed.

Top Rated Comments

(View all)
Avatar
123 months ago
really want to raise iBooks visibility???

Lower prices... when I can buy the Kindle version of a book (that I can read in the Kindle app on my iPad) from Amazon for 30% less than in the iBookstore... I won't be buying many (if any) books through the iBookstore
Score: 9 Votes (Like | Disagree)
Avatar
123 months ago
Apple needs three things in this market;
- iBooks needs to be readable on the desktop.
- The need to add content.
- They need to competitive with their pricing.
Score: 7 Votes (Like | Disagree)
Avatar
123 months ago
I'm not confident that Apple can win this market. I'm a big Apple fan but I still prefer the look of e-Ink and the simplicity of a single purpose eBook reader.

If Apple begins selling standard format ePub books, that I can interchange between my eReader an iPad and an iPhone, I think that the iBookstore would do better.
Score: 6 Votes (Like | Disagree)
Avatar
123 months ago
Maybe apple will expand their itunes application on the computer to gain access to the store, it would make sense.
Score: 3 Votes (Like | Disagree)
Avatar
123 months ago

Lower prices... when I can buy the Kindle version of a book (that I can read in the Kindle app on my iPad) from Amazon for 30% less than in the iBookstore... I won't be buying many (if any) books through the iBookstore

Yeah, well. The prices at Amazon and other ebook retailers would have been even lower, if Apple had not tried to muscle its way in by getting in bed with the publishers and pushing the agency model, which forbids retailers like Amazon to drop prices lower than allowed by the publishers.

Apple has been an evil force in the ebooks market.

Oh, and what happened to Steve Jobs' "Nobody reads anymore...?"

(I do like eInk much better for pure reading - I don't read at all on my iPad anymore).
Score: 2 Votes (Like | Disagree)
Avatar
123 months ago

I've seen this comment so many times its laughable.

Apple DO NOT set the price of the books, the Publishers do - and the price the publisher sets is the price it sells for, not a penny more. Amazon DO NOT set the price of the books, the Publishers do. Amazon DO sometimes (but not always), add fees for things like "whispernet delivery". Stop blaming Apple or Amazon or anyone else and look to the publishers. They, and ONLY they, set the price.

Apple forces publishers to use the agency model (where Publishers control the price of books).

Amazon has been very vocal in opposing the agency model, and here in the UK and EU it's under investigation as being anti-competitive.

Due to its questionable legal status, and some publishers not liking the model overall, not ALL publishers use it (those that don't use it aren't allowed on the iBookstore)

For those publishers that do not use the model, Amazon's pricing is generally much lower than its competitors.

To say that Apple doesn't set the price is true, but it's not really showing the whole picture - it was their idea to let publishers set the price in the first place.

Amazon DO sometimes (but not always), add fees for things like "whispernet delivery".

Amazon never adds fees for delivery.
Score: 2 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...