Research Firms Trim PC Sales Forecasts in Face of iPad Strength
Research firm Gartner today
announced that it is reducing its worldwide PC shipment estimates for 2010 and 2011 from earlier levels, citing increasing strength of media tablets such as the iPad. Gartner predicts that worldwide PC shipments will reach 352.4 million this year, an increase of 14.3% over last year but down from the 17.9% increase that had been predicted just two months ago. Similarly, 2011 shipments are now predicted to see 15.9% growth to 409 million units, down from 18.1% growth predicted previously.
"These results reflect marked reductions in expected near-term unit growth based on expectations of weaker consumer demand, due in no small part to growing user interest in media tablets such as the iPad," said Ranjit Atwal, research director at Gartner. "Over the longer term, media tablets are expected to displace around 10 percent of PC units by 2014."
The report notes that tablets such as the iPad offer improved "on-the-go content consumption" and sees consumers looking to the devices as complements or even alternatives to traditional PCs. Even those customers who opt to use tablet as complements to traditional PCs are seen as likely to extend the replacement cycles of their existing computers as they embrace tablet technology, slowing growth in PC sales.
Barron's reports that other research firms have reached similar conclusions, with Citigroup reporting that booming tablet sales will result in approximately 11 million fewer PCs sold next year than would otherwise have been expected. Overall, Citigroup predicts 2011 tablet sales of about 35 million units, with Apple's iPad representing about 75% of that total.
Other analysts are predicting an even bigger bite from tablets, with some claiming overall tablet sales in the range of 70-100 million next year, with one PC unit sale estimated to be lost from every 2.5 tablet units sold.
Popular Stories
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month.
Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe.
iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update.
Below, we have highlighted eight ...
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro.
Subscribe to The MacRumors Show YouTube channel for more videos
Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...