Survey Finds Apple Most Popular Notebook Brand Among U.S. College Students

170317 student notebook share

Over the weekend, Fortune reported on data collected by research firm Student Monitor showing Apple holding down the #1 spot among notebook computer manufacturers favored by U.S. college students. In its most recent survey of 1,200 students, the firm found that 27% of student-owned notebooks were Macs, compared to 24% for second-place Dell. Apple also fares well looking ahead to the future, with 47% of those students planning to purchase a new notebook intending to buy a Mac.

Here, according to managing partner Eric Weil, are the facts:

- 95% of college students interviewed this spring owned at least one computer (83% owned a laptop, 24% a desktop, 15% both)
- Among the laptop owners, 27% owned Macs
- Among the desktop owners, 45% owned a Dell (DELL) or HP (HPQ) and 14% a Mac
- Among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.

Fortune positions the data as a debunking of a report from analyst Trip Chowdhry last week claiming that 70% of incoming college freshmen were opting for Macs. Chowdhry claimed to have obtained his data from a survey of five universities, but did not disclose the names of the schools or the number of students surveyed.

170317 dell hp apple student share

While Apple's leadership position in the notebooks category is notable even if not at the 70% level previously claimed, perhaps even more striking is the shift in student purchasing plans over just the last few years, with Apple's 47% share of planned purchases in 2010 dominating Dell and HP's shares in the 11-12% range and a complete flip from as recently as 2005, when Dell commanded 47% of the planned purchases and Apple sat at only 14%.

170318 uva mac pc 2009

One example of a university where the popularity of Macs has taken off is the University of Virginia, where over 43% of incoming freshmen in 2009 owned Macs, up from 37% in 2008 and quickly closing the gap on Microsoft's long-standing dominant position. The University of Virginia's survey also showed the utter dominance of notebooks over desktops among its students, with over 99% of computers owned by incoming freshmen being notebooks.

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...