Survey Finds Apple Most Popular Notebook Brand Among U.S. College Students


Over the weekend, Fortune reported on data collected by research firm Student Monitor showing Apple holding down the #1 spot among notebook computer manufacturers favored by U.S. college students. In its most recent survey of 1,200 students, the firm found that 27% of student-owned notebooks were Macs, compared to 24% for second-place Dell. Apple also fares well looking ahead to the future, with 47% of those students planning to purchase a new notebook intending to buy a Mac.

Here, according to managing partner Eric Weil, are the facts:

- 95% of college students interviewed this spring owned at least one computer (83% owned a laptop, 24% a desktop, 15% both)
- Among the laptop owners, 27% owned Macs
- Among the desktop owners, 45% owned a Dell (DELL) or HP (HPQ) and 14% a Mac
- Among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.

Fortune positions the data as a debunking of a report from analyst Trip Chowdhry last week claiming that 70% of incoming college freshmen were opting for Macs. Chowdhry claimed to have obtained his data from a survey of five universities, but did not disclose the names of the schools or the number of students surveyed.


While Apple's leadership position in the notebooks category is notable even if not at the 70% level previously claimed, perhaps even more striking is the shift in student purchasing plans over just the last few years, with Apple's 47% share of planned purchases in 2010 dominating Dell and HP's shares in the 11-12% range and a complete flip from as recently as 2005, when Dell commanded 47% of the planned purchases and Apple sat at only 14%.


One example of a university where the popularity of Macs has taken off is the University of Virginia, where over 43% of incoming freshmen in 2009 owned Macs, up from 37% in 2008 and quickly closing the gap on Microsoft's long-standing dominant position. The University of Virginia's survey also showed the utter dominance of notebooks over desktops among its students, with over 99% of computers owned by incoming freshmen being notebooks.

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Tuesday August 4, 2020 10:07 am PDT by
Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing. Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...