NPR and Wall Street Journal Preparing to Launch iPad-Optimized Sites

122721 npr logo

MediaMemo reports that National Public Radio and The Wall Street Journal are preparing to roll out iPad-optimized versions of their websites as the device launches in the U.S. on April 3rd. Similar to sites formatted specifically for the iPhone or other mobile devices, users visiting the publications' sites using an iPad will be automatically redirected to the iPad-optimized version.

While the iPhone and other mobile devices with small screens relative to traditional computers can benefit from streamlined and reformatted versions of many sites' content, Apple intends for the iPad's larger display to be used for a much richer browsing experience. The iPad's lack of support for Adobe's Flash technology, however, means that many sites will not display as they would on a traditional computer supporting Flash. Consequently, publications such as NPR and The Wall Street Journal have turned to Flash-free versions of their sites to varying degrees.

So if all goes as planned, iPad users who want to listen to NPR programming will have a couple choices next month. They can:

- Download a free iPad-optimized version of the broadcaster's popular (two million downloads) iPhone app. Or
- Use the iPad's browser to visit NPR.org, which will detect that it's being viewed with Apple's device and serve up a custom-built site. This means no trace of Adobe's (ADBE) Flash, which is used to power graphics and media on the site.

I've heard about a handful of other big publishers who are altering some but not all of their Web sites to create iPad-optimized versions.

That's what The Wall Street Journal - like this Web site, the Journal is owned by News Corp. (NWS) - is doing, for instance: Visitors to the newspaper's front page will see an iPad-specific, Flash-free page. But those who click deeper into the site will eventually find pages that haven't been converted.

According to Kinsey Wilson, NPR's head of digital media, the publication recently rebuilt its entire site to separate content from design, allowing it to easily tweak the visual presentation for certain platforms. Another aspect in NPR's favor is its limited advertising, reducing the hurdles imposed by the need to work with that Flash-dependent industry.

So while developing Flash-free versions of websites may be reasonable for certain publications with the structure and resources to accomplish the feat, it is by no means an easy solution for the many sites out there currently relying on Flash to display their standard Web content. During a visit to New York City to promote the iPad to publishers, Apple CEO Steve Jobs reportedly argued against the need for Flash, pushing publications toward adoption of other technologies such as H.264 video and JavaScript that are more iPad-friendly.

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...