International Performance Seen Driving iPhone and iPod Touch Growth

AdMob has released its November 2009 Mobile Metrics Report, offering a featured look at the iPhone and iPod touch's international growth during 2009 as seen by data collected through its ad network. The data shows that, while the U.S. has seen strong growth with a doubling of the number of iPhone and iPod touch devices appearing on AdMob's network, international growth has been even more substantial. Led by Japan's nearly 350% increase and France and Australia claiming 250-300% growth, AdMob's network saw overall worldwide growth of 150% during the course of the year.

112251 admob international growth 500

International growth has been a key theme for the iPhone in recent months, with a recent report showing the device claiming a 46% share of the smartphone market in Japan. The iPhone also had a strong opening in South Korea late last month, a fact captured in AdMob's data.

112252 admob korea growth 500

AdMob notes that Android has also seen strong growth so far this year, including a substantial rise in the U.S. over the past month led by the launch of the Motorola Droid from 20% of smartphone ad requests in October to 27% in November. The increase, however, has primarily come at the expense of smaller operating system, as Apple has managed to continue holding 55% of the U.S. ad request market while boosting its international share to 54% only a month after hitting the 50% milestone.

112251 admob ad request share nov09

Related Forum: iPhone

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
vision pro video recording

WSJ: Some Apple Vision Pro Buyers 'Feel Total Regret'

Friday May 16, 2025 7:43 am PDT by
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal. In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
iPhone 17 Air Pastel Feature

iPhone 17 Air Could Debut Advanced Silicon Battery Tech

Friday May 16, 2025 8:00 am PDT by
The upcoming all-new ultra-thin iPhone 17 Air could become the first Apple smartphone to adopt advanced battery technology, with Japanese supplier TDK preparing to ship its new generation of silicon-anode batteries by the end of June. According to DigiTimes, TDK CEO Noboru Saito revealed in a recent interview that the Apple supplier has accelerated its production timeline, moving shipments...
fortnite apple featured

Apple Says Fortnite for iOS Isn't Blocked Worldwide, Just the U.S.

Friday May 16, 2025 9:58 am PDT by
Apple today clarified that it has not blocked Epic Games from updating the iOS Fortnite app in the European Union, but it is not planning to allow Epic Games to offer Fortnite in the United States App Store at the current time. In a statement to Bloomberg, Apple said that Epic Games tied its U.S. App Store submission to the update that was also being submitted to the Epic Games Store for iOS ...