"Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine," he said. "We started to market it that way, and it just took off."
In the past couple of weeks, Apple held a "game day" for select media in which they demonstrated some high profile upcoming games, including Star Wars Trench Run and SGN's Skies of Glory. The platform has already attracted some high profile developers including id Software's John Carmack who believes it could be a serious threat to Nintendo's DS and Sony's PSP.
"I think mid- to long-term it's a significant threat," he says. "I don't carry a DS or a PSP around, but I've got my iPhone everywhere. So if it plays good games, I'm less likely to pick one of the others up. ... I think the stars could align and it could start to eclipse those other systems in terms of unit sales."
In fact, id Software is so positive about the iPhone platform, they are winding down their development of BREW/Java mobile games for other mobile phones in favor of focusing on the App Store. id Software recently ported Doom to the iPhone and has plans on bringing the entire Quake franchise as well as an original Rage-based game to the App Store.
Apple is now recruiting (via AppleInsider) for a game developer with "3-4 years of video game development experience" who has shipped at least one high profile title. Apple did ship one game (Texas Hold'em) for the original App Store launch but has yet not released any other games under their own brand. Apple has also recently hired Graeme Devine a notable game developer who was also the lead designer for Halo Wars. While the purpose of these hires is unclear, it seems Apple is starting to take gaming very seriously.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
