Apple's Share of Cellphone Industry Profit Estimated at 32% for First Half of 2009

100434 bernstein 1h09

All Things Digital reports on research from analyst Toni Sacconaghi of Bernstein Research that shows Apple holding 32% of the cellphone handset industry's operating profits for the first half of 2009. Apple's profit share is driven by high average selling prices and high margins on the iPhone, which accounts for only 8% of industry revenue and under 2% of industry unit sales.

"Our analysis indicates that Apple's iPhone accounted for only 8% of handset industry revenues but 32% of industry operating profits in 1H09," Sacconaghi wrote in a note to clients today. "Even if we exclude the operating losses generated by Motorola and Sony Ericsson, Apple still accounted for 25% of industry profits. iPhone's success is akin to Apples position in the PC industrywhere the company enjoys an estimated 25% of industry profits, despite capturing only 6% of industry revenues."

The study follows on the heels of earlier estimates for all of 2008 from Deutsche Bank analyst Brian Modoff showing that Apple claimed 20% of the handset industry's profits. That earlier study had also estimated that Apple and Research in Motion's combined share of industry revenue would rise to 58% in 2009 from 35% in 2008, numbers which bear close resemblance to the first-half 2009 data released by Sacconaghi estimating the combined companies' share of profits at 54% (Apple 32%, Research in Motion 22%).

Related Forum: iPhone

Popular Stories

Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
Cyber Monday Deals Feature 2022

40+ Apple Cyber Week Deals for AirPods, iPad, Apple Watch, and More

Sunday November 26, 2023 9:47 am PST by
Cyber Week has taken the place of Black Friday, and you'll find some of the same deals still around for the next few days, although many from Black Friday have now expired. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

40+ Apple Black Friday Deals Still Available for AirPods, iPhone, iPad and More

Friday November 24, 2023 5:01 am PST by
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...