Apple Disables Promo Codes for App Store Applications with Mature (17+) Ratings
TUAW reports that with the introduction of age-based ratings for App Store applications in iPhone OS 3.0, Apple has taken the step of preventing developers of applications carrying mature (ages 17+) ratings from issuing promo codes for the affected applications. Developers are typically allowed to distribute up to 50 promo codes for any given application release, allowing developers the flexibility to offer media free access to the applications for reviews or offer giveaways for promotional purposes.
Typically, when a developer uploads a new version of an application to the App Store, they have the ability to create up to 50 promo codes, which they can then provide to media outlets for reviewing the application, give away to users in a contest, etc. Aside from some reasonable restrictions on their usage (you can't sell them, they expire after 28 days and are one-time use only), promo codes provide quite a bit of flexibility to developers of paid apps who wish to freely distribute their app to select individuals without having to worry about the hassles of exchanging device information and doing special ad-hoc builds.
Apple's restriction on promo codes for applications rated 17+ apparently stems from the fact that parental warnings are not currently displayed when redeeming promo codes. The practice is forcing developers of such applications to consider more cumbersome methods of offering free copies of their releases, from distributing ad-hoc builds through the developer channel to offering iTunes gift cards covering the cost of the applications.
As TUAW notes, the category of applications rated 17+ extends far beyond the adult-themed applications that have gained attention, even including otherwise-harmless applications that include an embedded Web browser function or provide access to third-party data.
And if you're thinking this just applies to the massive number of adult-oriented apps that have recently poured into the App Store, you're wrong. Apple specifies that any application that may contain high levels of offensive language, violence, sexual content, or references to drugs or alcohol receive a rating of 17+. But, according to Apple, apps that feature an embedded web browser or provide access to 3rd party content also automatically require the 17+ rating, regardless of the application's content or intended audience.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
