Steve Jobs' Thoughts on Accepting Apple's CEO Position and More

Last week, Forbes published the full text of Steve Jobs' deposition to the Securities and Exchange Commission. While a number of stories have been circulating around the internet about Jobs' take on the stock options scandal, perhaps most interesting was Jobs' attitude and state of mind surrounding his return to Apple and the role of Apple CEO.

Back in 1996, after Apple announced that it would purchase NeXT, Steve Jobs returned to Apple as the "interim CEO" while a replacement was sought. Most casual observers felt that Jobs would certainly remain as CEO despite the interim title. Jobs finally dropped the interim title at the 2000 Macworld Expo. TechCrunch provides a good summary of quotes from the deposition about Steve Jobs' thought process during that time and that transitioning to Apple as full-time CEO was not as obvious a decision as one might have suspected:

Q: And did you take on the role then as CEO?
Jobs: Well, no, I did not. I was very concerned that Pixar was a newly public company with shareholders, employees, and I felt that - - to my knowledge there had never been a CEO of two public companies before. So I felt if I took the job, the Pixar shareholders and employees would think I was abandoning them.
Q. Mm-hmm
Jobs. And I decided I just - - that I couldn't do that. So I took the title of interim CEO and agreed to come back for 90 days to help recruit a full-time CEO.

Jobs, of course, was later unable to find a suitable candidate and eventually slid into the position himself.

Jobs also explains that the reason for the stock options was that he felt unappreciated by Apple's board despite the amount of work he put into the company during those years. Jobs, of course, was cleared of wrongdoing with respect to the stock option investigation.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...