Adage points to a major new ad campaign from Apple which is currently running on http://games.yahoo.com/. Apple's latest web ad goes outside the usual bounds of traditional banner ads by affecting other portions of Yahoo's page (the ad must be initiated by the visitor).
Apple's newest online ad has a pretty cool media placement -- something that we're starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action -- in this case, gameplay -- begins to move all the elements on the page.
A sample of the ad is embedded below:
Besides the uniqueness of ad placement, it also demonstrates that Apple is continuing to push the iPod Touch as a gaming platform. Games continue to be the largest portion of the App Store and one iPhone game (Fieldrunners) was even chosen by Time Magazine as one of the Top 10 games of 2008. TouchArcade.com covers the emerging iPhone and iPod Touch gaming scene which has seen some recent notable releases including Dropship (Ngmoco), Hero of Sparta (Gameloft), and Centipede (Atari).
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
