'iPhone' Edges Out 'Apple' in Brand Survey

A recent survey of the "coolest" brands in the UK found that the iPhone placed at the #2 spot while Apple placed at the #3 spot. The list was topped by Aston Martin.

The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public. Members of the expert judging panel include Mother strategy director Dylan Williams, fashion designer Ben de Lisi and television presenters June Sarpong and Lauren Laverne. The panel is chaired by Stephen Cheliotis, chief executive of the Centre for Brand Analysis.

The 2007 list (PDF) had the iPod in the #2 spot. The iPod is nowhere to be found on this year's list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.