At the "Let's Rock" media event, Steve Jobs announced that NBC had returned to iTunes after being absent from the online store for almost a year. The removal of NBC shows from iTunes was the result of a very public dispute between the the two companies.
Apple announced in August of 2007 that they would no longer be selling NBC television shows because NBC wanted "double the wholesale price" for each episode. NBC later disputed this claim by saying that they simply wanted flexible pricing. In the end, Apple and NBC were unable to come to an agreement until this week.
After Tuesday's announcement, NBC executives claimed that Apple had conceded to its demands about pricing and packaging shows together. NBC is now offering some catalog titles for $0.99 as well as package deals that could offer customers a bulk discount. Apple's Eddie Cue, however, has since denied that these claims are true. According to Cue, lower prices have always been an option for networks.
"We've never told anyone they can't lower prices," Cue said.
Cue also pointed out that the higher $2.99 price introduced on Tuesday is simply their standard price for High Definition content.
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Thursday March 26, 2026 2:04 pm PDT by Juli Clover
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future.
The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...
