iPhone to Shake Up Japan's Cellphone Industry? - MacRumors
Skip to Content

iPhone to Shake Up Japan's Cellphone Industry?

by

A Softbank official believes that the iPhone represents a turning point in Japanese mobile phones and that competing Japanese phones will have to revamp their handsets to allow for more sophisticated software to keep up.

Faced with increased competition, Japanese handset providers will have to provide more software-oriented machines like the touch-screen iPhone, said Tetsuzo Matsumoto, a senior executive vice president at Softbank Mobile.

Other Japanese mobile providers are, of course, skeptical.

Wired had previously explored the significant differences in the mobile phone market in Japan and questioned whether or not the iPhone could make a significant dent in the unique mobile market.

The iPhone, however, seems to have done quite well in Japan during its launch in July. Rival carrier KDDI Corp saw net losses in their retention rates while SoftBank saw net growth of 52,000 subscriptions which SoftBank believes was directly due to the iPhone.

Related Forum: iPhone

Popular Stories

iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Apple Watch Ultra 2 Black Titanium

New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed

Sunday August 30, 2026 7:54 am PDT by
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...
John Ternus and Rainbow Countour Apple Logo

Apple Just Made a Very Controversial Decision on New CEO's First Day

Wednesday September 2, 2026 6:31 am PDT by
Apple's former hardware engineering chief John Ternus became its CEO on Tuesday, and the company made a controversial decision on his very first day in charge. As of Tuesday, Apple Maps users in the U.S. see the name "Lake America" instead of Lake Ontario for the Great Lake that straddles the New York—Ontario border. Apple made this change after the U.S. Geographic Names Information...