Microsoft to Respond to Apple's 'Get a Mac' Ads
Informationweek reports on comments made by Brad Brooks, Microsoft's VP of Windows Vista consumer marketing at their annual Worldwide Partner Conference. Brooks admits that they have made mistakes with the Vista launch but that they are ready to counter attacks from Apple and let customers know that Vista is "finally stable and ready."
"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."
Microsoft is planning to launch a massive advertising campaign worth hundreds of millions of dollars to promote Vista. Key features to be promoted include upgraded security and compatibility with both applications and devices.
Popular Stories
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max and M5...
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling.
On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020.
It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories.
As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...
