Microsoft to Respond to Apple's 'Get a Mac' Ads
Informationweek reports on comments made by Brad Brooks, Microsoft's VP of Windows Vista consumer marketing at their annual Worldwide Partner Conference. Brooks admits that they have made mistakes with the Vista launch but that they are ready to counter attacks from Apple and let customers know that Vista is "finally stable and ready."
"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."
Microsoft is planning to launch a massive advertising campaign worth hundreds of millions of dollars to promote Vista. Key features to be promoted include upgraded security and compatibility with both applications and devices.
Popular Stories
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more.
Face ID With a Mask
With iOS 15.4, there is now an option to unlock your iPhone...
With the iOS 15.4 update that was introduced today, Apple has added support for Emoji 14, introducing a selection of new emoji like melting face, biting lip, heart hands, and more. There are 37 new emoji and 75 skin tone additions in Emoji 14, resulting in a total of 112 characters.
New faces include melting face, saluting face, face with open eyes and hand over mouth, face with peeking eye, ...
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor.
Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
In today's iOS 15.4 beta that's available to developers, Apple added a useful new feature that changes the way Face ID works. There's now a Face ID with a Mask option that allows the iPhone to be unlocked when you're wearing a mask, but you need to have an iPhone 12 or newer.
Right now, an iPhone can be unlocked with a mask if you have an Apple Watch for authentication to add an extra layer...
The iOS 15.4 beta that was introduced today added a new feature designed to allow Face ID to be used with a mask and without an Apple Watch for authentication. Apple says that the feature can "recognize the unique features around the eye" for authentication purposes. If you opt to use this feature during setup, you will need to rescan your face for Face ID. From there, Face ID will be able...
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates.
The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac.
In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Top Rated Comments
Doesn't Microsoft realize that these ads have been airing for years now? :eek:
WinBlows forever! :D;):apple:
The more people who use vista = more people switch to OSX.