Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Microsoft to Respond to Apple's 'Get a Mac' Ads
"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."Microsoft is planning to launch a massive advertising campaign worth hundreds of millions of dollars to promote Vista. Key features to be promoted include upgraded security and compatibility with both applications and devices.