Apple iPhone's Ease of Use Encouraging Mobile Internet Usage

At the Mobile World Congress in Barcelona, members of the mobile phone industry met for a three day conference. The iPhone appears to have already had a large effect on the mobile phone industry, with many showing off iPhone clones.

Apple was able to make a phone that paid equal attention to the software and the hardware. And the rest of the industry was following suit here.

EETimes notes that in one conference entitled "It's the User Experience, Stupid", a blue-ribbon panel of human behavior and technology experts agreed that the iPhone represents a model for mobile operators to follow. They agreed that the existing user interfaces on mobile phones were poor compared to the iPhone and suggested that the iPhone's simply structured internet plans may also serve to encourage mobile internet usage. One ongoing hurdle to mobile internet usage has been the presence of confusing data service plans for consumers, resulting in cautious use, due to consumer fear of accumulating large service charges.

Indeed, it appears that iPhone owners are using the internet many times more than their non-iPhone counterparts. Google revealed that there are 50 times more searches originating from the iPhone than any other mobile handset. The discrepancy was so great that Google initially thought it was a mistake. This finding has also been reported by O2 who found that 60% of U.K. iPhone users are sending or receiving more than 25 MB of data a month.

Mobile internet usage remains a growing and potentially profitable market, but has been largely untapped with existing mobile phones.

Related Forum: iPhone

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...