The Other (Bigger) Market for the MacBook Air - MacRumors
Skip to Content

The Other (Bigger) Market for the MacBook Air

by

As a follow up to the 3g Deal Breaker article, I thought I'd write some additional thoughts about the MacBook Air, and some reconsideration of my initial reaction.

Traditionally, the "sub-notebook" class of machine has tended to be marketed at the power-user, so that's how many of the media approached the MacBook Air... but that may have been the wrong way to look at it. In speaking to Xavier of Notebooks.com, he mentioned (and later wrote about) how that the MacBook Air instantly appealed to his wife, who is normally less than thrilled at the prospect of Xavier getting new hardware:

I didnt bother to consider my wifes point of view on the MacBook Air until I got her Facebook status update (secretly hopes Xavier gets the MacBook Air."). But then I started thinking about how this new Mac will appeal to women. Its slim enough to throw in a purse, is stylish and has very few cords, which creates clutter.

There's certainly a class of users who simply don't care about 3G, don't care about hooking up more than one USB peripheral to their MacBook. So, I'll concede that the many bloggers may not be the intended audience for the MacBook Air, and it could very well see wide consumer appeal.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Buy Now)

Popular Stories

Apples Biggest Week of 2026 Details on Every New Product Announced Feature Sans Text

Apple Now Selling Parts for Seven New Devices Unveiled Last Month

Wednesday April 8, 2026 6:40 pm PDT by
Launched in 2022, Apple's self-service repair program provides customers with access to genuine parts, tools, and manuals to repair select iPhones, iPads, Macs, Studio Displays, and Beats Pill speakers. Apple says the program is "intended for individuals who are experienced with the complexities of repairing electronic devices." Apple today started selling parts and tools for seven new...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
iOS 26

Apple Says iOS 26.5 Adds Three New Features to Your iPhone

Tuesday May 5, 2026 7:36 am PDT by
iOS 26.5 includes three new features for iPhones, according to Apple's release notes for the update, which is expected to be released next week. As discovered during beta testing, iOS 26.5 enables end-to-end encryption for RCS messaging between iOS and Android devices. Apple says this security upgrade is limited to supported carriers around the world and will continue to roll out....