Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.
The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.
One of the things Steve talked about in his open letter is something Nokia's doing, which is requiring a digital signature. That way if there's something wrong with an application, you have a way to track it back to where it came from.
Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:
Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, were beyond them. Were one or two generations beyond, moving faster than they are.
Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Friday August 14, 2026 6:24 am PDT by Tim Hardwick
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
This year's major iPhone software update isn't all about AI, though, as the following feature list...
Friday August 14, 2026 12:15 pm PDT by Juli Clover
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
Subscribe to the MacRumors YouTube channel for more ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
