Apple made some interesting comments today during their Q2 Financial Results regarding their plans with the iPhone and Apple TV in the coming months.
The webcast was opened with a prepared statement, where Apple describes how they are planning to use subscription based accounting to document the income from the iPhone as well as the Apple TV. This means that income from these devices will be spread over a 24 month period from an accounting perspective.
Their reasoning behind the shift was due to plans to continue to develop new software features and "entirely new applications" and incorporate them into the iPhone. "We want to provide many of these new features and applications at no additional charge to users."
Similarly, they stated that periodic updates and enhancements will be provided at no charge to Apple TV customers.
Again, this has no effect on customer prices or purchasing and simply reflects a shift in internal accounting at Apple, but the plan for future updates and "new applications" for the iPhone to be delivered as free updates was somewhat revealing.
Friday September 6, 2024 5:01 am PDT by Tim Hardwick
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
Friday September 6, 2024 5:43 am PDT by Tim Hardwick
Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
Tuesday September 3, 2024 12:07 pm PDT by Joe Rossignol
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
Friday September 6, 2024 4:42 am PDT by Tim Hardwick
The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...
Friday September 6, 2024 7:41 am PDT by Joe Rossignol
The upcoming iPhone 16 Pro might break a seven-year streak at Apple. Taiwanese research firm TrendForce today reported that the iPhone 16 Pro will start at $1,099 in the U.S. with 256GB of storage, whereas the iPhone 15 Pro starts at $999 with 128GB of storage. If this information is accurate, it means that the iPhone 16 Pro will cost more for customers who otherwise would have opted for a...
