Apple Adding H.264 Hardware Decoder Chip to Macs?

Robert Cringley claims that Apple is planning on incorporating dedicated H.264 decoding chips into future Mac hardware.

Now comes the rumor I have heard, that I believe to be a fact, that has simply yet to be confirmed. I have heard that Apple plans to add hardware video decoding to ALL of its new computers beginning fairly soon, certainly this year.

The article claims that incorporating a dedicated H.264 decoding chip will allow Apple to ensure the same base performance on every machine it sells. The $50 chip is said to also offer H.264 encoding to allow users to quickly encode high quality video clips for upload to the internet.

H.264 is a high quality video format which Apple uses to encode their video content on iTunes and the web. Apple has a FAQ on H.264 on their website.

Robert Cringley has been know for posting speculative predictions in the past, but specifically notes that this is from an outside source that he believes to be true.

Popular Stories

MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Low Cost A18 Pro MacBook Feature Pink

Apple's Low-Cost Colorful MacBook: All the Rumors

Friday February 20, 2026 2:37 pm PST by
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before. We've rounded up everything we know about the low-cost MacBook ahead of its March debut. Design Rumors about the MacBook's design make it sound a lot...