CNN.com has an interesting article about the secrecy surrounding the Apple iPhone. What's been remarkable about the iPhone launch is that few accurate details of the phone were leaked prior to the launch. Part of Apple's success in keeping the details under wraps is the 5 month lead-time on the announcement. That being said, their level of secrecy, even with their wireless provider has reached new levels:
Even so, Apple didn't show Cingular the final iPhone prototype until just weeks before this week's debut. In some cases, Apple crafted bogus handset prototypes to show not just to Cingular executives, but also to Apple's own workers.
This would explain why even though knowledge of an iPhone product was widespread, the exact details of the device were successfully shielded.
In the coming days, we will look back at rumors and recap where the most accurate information came from.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Thursday March 12, 2026 6:10 am PDT by Joe Rossignol
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
