Apple Creating a Gaming Division? - MacRumors
Skip to Content

Apple Creating a Gaming Division?

by

According to an anonymous report, Apple and ATI have been in talks about either creating or purchasing a Game Development unit.

The purpose of such a division would presumably be to create compelling games for the Mac platform to help attract more PC users to switch to the Mac platform.

Such a move would not be uncharateristic for Apple, as their decision to create Safari as well as many of their iApps were in part to fill a void not provided by 3rd party developers on the Mac platform.

Apple does appear serious about improving gaming performance on the Mac. Recent reports noted that Apple, ATI and NVidia are actively recruiting developers to improve OpenGL performance.

Popular Stories

Apple TV Thumb 3

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...
iphone 16e usb c feature

Apple Begins Selling a $419 iPhone

Monday July 6, 2026 6:29 am PDT by
Apple recently added the iPhone 16e to its refurbished store, with U.S. pricing starting as low as $419 for a model with 128GB of storage. Originally released in February 2025, the iPhone 16e is a lower-end device with a 6.1-inch OLED display, an A18 chip with 8GB of RAM for Apple Intelligence support, a single 48-megapixel rear camera, a 12-megapixel front camera, a USB-C port, an Action...