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Apple Creates New iPod Division

Reuters reports that Apple has spun off iPod development into its own division within the company.

The move was made in response to an internal company-wide email from Apple CEO Steve Jobs. The new division will be headed by Jon Rubinstein, current leader of hardware engineering efforts. The division also makes way for a "Macintosh" division to be headed by Timothy Cook, current head of Apple's worldwide sales and operations, according to Reuters.

Quoted from an Apple spokesperson:

This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod.


Since its introduction in October 2001, more than 3 million iPods have been sold.