Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Creates New iPod Division
The move was made in response to an internal company-wide email from Apple CEO Steve Jobs. The new division will be headed by Jon Rubinstein, current leader of hardware engineering efforts. The division also makes way for a "Macintosh" division to be headed by Timothy Cook, current head of Apple's worldwide sales and operations, according to Reuters.
Quoted from an Apple spokesperson:
This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod.
Since its introduction in October 2001, more than 3 million iPods have been sold.