New Apple 'Real People' Ads
CNet reports on Apple's new Ad Campaign which is to be run in Time, Newsweek as well as television spots:
In the largest marketing effort for Apple since its "Think Different" campaign, Apple is planning a series of TV and print ads featuring people who have switched from a PC to a Mac telling their story.
The "Real People" ads, which will start appearing this week, are directed by documentary filmmaker Errol Morris, director of "The Thin Blue Line."
The first hints of this new ad campaign came from Harry Knowles on May 7, 2002.
http://www.apple.com has been updated with the new campaign. See the TV ads here
Popular Stories
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
On the latest episode of The Verge's Decoder podcast, Rivian's software chief Wassym Bensaid explained why the EV maker still refuses to offer Apple CarPlay.
In short, Bensaid said Rivian does not want CarPlay to fully take over the software experience.
"The challenge with screen mirroring solutions is that they take over every single pixel in the car," he said.
Instead, Rivian prefers ...
