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Apple, Sun, Ericsson Wireless Deal
"Apple Computer Inc., Sun Microsystems Inc. and Ericsson said Tuesday they have
teamed up to develop a system for bringing multimedia content such as movie clips to
cell phones and other wireless devices.
Dubbed the Ericsson Content Delivery Solution, the system will include Apple's
QuickTime streaming video application, content-distribution software from Sun and
wireless infrastructure from Ericsson. Financial terms were not disclosed.
Under the system, content providers could create video clips using QuickTime and not
have to worry about reformatting it to run on different kinds of devices, said Phil
Schiller, Apple's senior vice president of worldwide marketing. The content would be
ready for wireless-network operators to send directly to consumer devices."
A move against Microsoft and Real Networks, this technology partnership is definitely a positive step for Apple and its position in the multimedia delivery market.