New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Selfridges Apple Watch Pop Up Shop Shuts Down

Amid rumors that the Galeries Lafayette Apple Watch pop up shop will be shuttered this month, Apple also appears to have shut down its Apple Watch shop at the high-end Selfridges department store in London, England.

The Selfridges retail store listing, which previously showed the Selfridges store front along with store hours and location, has been removed from Apple's website and now redirects to a list of UK stores.

Apple's Selfridges pop up shop was first introduced in 2015 alongside the launch of the Apple Watch. It was located in the iconic Wonder Room, which is a 19,000 square-foot hall that houses a number of luxury jewelry and watch brands.

selfridgespopupshop
There was no warning that the Selfridges pop up shop would be shut down, but rumors have suggested Apple is planning to close the Galeries Lafayette Apple Watch pop up shop this month due to poor sales.

At this time, the Galeries Lafayette Apple Watch page is still intact, as is the Isetan listing for Apple's luxury pop up shop at the Isetan department store in Tokyo, Japan.

There's no word on whether the Isetan shop is shutting down, but Apple has reportedly been reducing the number of employees at Galeries Lafayette ahead of its closure.

If poor sales are the reason behind the end of the Galeries Lafayette pop up shop, it's likely the Selfridges store suffered from similar problems. Both stores were originally set up to sell the high-end Apple Watch Edition made from 18-karat gold and priced up to $17,000, but Apple discontinued that model in September of 2016, replacing it with the lower-priced ceramic Edition models.

Related Roundups: Apple Watch Series 2, watchOS 3
Tag: Selfridges
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

(View all)

2 weeks ago
Hype: it can only take you so far.
Rating: 34 Votes
2 weeks ago
The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.
Rating: 29 Votes
2 weeks ago

Hype: it can only take you so far.


Pop up stores: They're not permanent.
Rating: 21 Votes
2 weeks ago

The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.


Not Apple, but Tim Cook. I am amazed the Board has confidence in him at this point. I guess a high stock price is all it takes to keep his job at this point (even tho the stock under performed compared to the overall stock market itself in 2016).

Apple is now a consumer electronics company and that's all. Sad really to see this new downturn. Apple lacks clear vision towards the future and I doubt anyone in the SVP level has it either (look at how bad the App store in general and review process specifically was until Phil "The Shill" took over).

The Bean Counters are running Apple again. And this time there is no Steve Jobs to come in at the 11th hour to turn things around.
Rating: 21 Votes
2 weeks ago
I like my Apple Watch, though happy that reality is setting in, in regards to apple thinking they were a fashion brand and not an electronic consumer company.

Wish they were still a computer company though.
Rating: 13 Votes
2 weeks ago
because a gadget made in Taiwan that lose half its value in a year is not a high end item. Especially not a High-End watch :rolleyes:
Rating: 13 Votes
2 weeks ago

The biggest problem with Apple today is that they have a fundamental misunderstanding of their customers.

Especially the pro crowd. What Apple is doing to the Mac and the professionals that depend on it is criminal. Lack of updates to the desktop line, weak MBP update and moving away from Airport/displays are really bad moves.
Rating: 9 Votes
2 weeks ago
"Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that started in Los Angeles and now pop up all over..."
https://en.wikipedia.org/wiki/Pop-up_retail
Rating: 7 Votes
2 weeks ago

Or perhaps Apple thinks there is a big market for form over function with the same people that apparently spend tons of money propping up the whole fashion industry, apparently buying stuff like this...



and



...and similar. I tend to get around myself but just about never seen almost any of that kind of thing "in the wild" (including the relatively, "well-to-do" wilds). And yet year after year, it keeps parading down runways and apparently somebody buys enough of it to keep the whole cycle going.


Wow. Are you seriously that provincial? Fashion shows aren't all about presenting clothes meant to be worn. It's a form of art. Just like prototype cars are totally wild and unfeasible. Nobody expects those cars to be sold.

There's no connection whatsoever to the AppleWatch which was designed and built to be sold, worn and used in the real world.
Rating: 7 Votes
2 weeks ago
Doubtful it's poor sales. More likely it's due to Apple now focusing the Watch as a "Fitness" gadget as opposed to a "Fashion" gadget which is something they should have done in the first place
Rating: 7 Votes

[ Read All Comments ]