Mac Automation Product Manager Sal Soghoian Leaves Apple After Position Eliminated - MacRumors
Skip to Content

Mac Automation Product Manager Sal Soghoian Leaves Apple After Position Eliminated

by

sal-soghoianApple has eliminated the Product Manager of Automated Technologies role, ending Sal Soghoian's employment with the company. Soghoian revealed the news at the MacTech Conference in Los Angeles, according to Mac Observer. He also posted about the news on his website, which is dedicated to the user automation community.

Q. I hear you no longer work for Apple; is that true?

A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.

Soghoian was responsible for advancing a number of automation technologies for Apple, including UNIX CLI, Apple Events, JavaScript, AppleScript, Automator, Apple Configurator, scripting support for Photos, iWork, Finder, Mail and other Apple programs as well as Master for iTunes tools and Dictation Commands.

Since Apple eliminated the position, it's unclear what the move means for the future of automation technologies in macOS. Soghoian says the best thing to do for those concerned is to direct any questions or concerns to Apple.

If user automation technologies are important to you, then now is the time for all good men and women to reach out, speak up and ask questions. The macOS user automation technologies include: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events (JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge), Automator, Apple Configurator (AppleScript, Automator), and Application scripting support in Photos, iWork, Finder, Mail, and other Apple applications.

Starting on December 1, Soghoian says he will begin considering opportunities and is available for consulting for user automation services. He also says he's optimistic about the future of user automation. "I've seen the benefits and power of individuals being able to automate critical and repetitive tasks," he wrote on his website. "Solution apps are great, emojis are fun, but there's nothing like really great automation tools."

Photo Credit: Andy Ihnatko

Correction: Original version of this story said that the MacTech Conference took place in San Francisco. It did not, it took place in Los Angeles.

Top Rated Comments

Sedulous Avatar
124 months ago
Yeah, but this won't affect emoji development, right?
Score: 44 Votes (Like | Disagree)
124 months ago
OK, now I'm starting to panic about the future direction of macOS. Things like the shell and AppleScript are crucial for me and a key reason why I prefer the Mac. Is this the beginning of the end? Will they turn it into another version of iOS now? :confused:
Score: 43 Votes (Like | Disagree)
Cwolk Avatar
124 months ago
He's held an important position at Apple since 1997, but his position gets eliminated and he just gets fired?
Score: 41 Votes (Like | Disagree)
124 months ago
Another day, another Cupertinoian red flag. It's like watching the titanic sink in very slow motion.
Score: 40 Votes (Like | Disagree)
124 months ago
Tim Cook loves the Mac and he's very committed to it.

:rolleyes:
Score: 39 Votes (Like | Disagree)
vjl323 Avatar
124 months ago
This is very, very bad news. I'm the last person to get on the "Apple is doomed" boat, but this really does not bode well. Do some research on this guy - chances are, things he has worked on are things you've used and created habits for to increase your productivity. Him leaving by Apple's choice is a change in direction that does not feel good to me.
Score: 37 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
macbook neo launch day

Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb

Thursday May 7, 2026 4:55 am PDT by
Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan. The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699. Writing in his latest Culpium newsletter, Culpan says cutting the entry-level...