Apple Says It's Out of the Standalone Display Business

Alongside the new MacBook Pro, Apple introduced a 27-inch 5K UltraFine Display made in partnership with LG, calling into question future plans for an Apple-branded display product.

While rumors have suggested Apple is working on a Thunderbolt Display replacement powered by an integrated GPU, Apple's LG partnership seems to indicate that Apple may have shelved plans to build a new display, something that's been confirmed by The Verge's Nilay Patel. According to Patel, Apple told him it is out of the standalone display business.


The last rumors about an Apple-branded display came in June of 2016 from BuzzFeed's John Paczkowski, a reliable source, so if Apple has ceased work on its own display product, it's a decision that may have been made rather recently.

In lieu of its own display, Apple is selling the aforementioned 5K display product from LG and a second LG-branded 4K display, both of which have been designed with input from Apple and optimized for Apple products. As pointed out by Jason Snell of Six Colors, the brightness and settings of the LG display can be adjusted from the Mac, suggesting a deeper level of hardware integration than you'd get with a standard 5K display.

Priced at $1,299.95, the 5K LG UltraFine display uses multi-stream transport and connects to the new MacBook Pro using a single Thunderbolt 3 cable. Because it requires Thunderbolt 3 connectivity, it's only compatible with the MacBook Pro (and any future Macs equipped with Thunderbolt 3).

lg5kmonitor
LG's 21.5-inch 4K UltraFine display is more affordable at $699.95, and because it doesn't require Thunderbolt 3, it's compatible with any USB-C Mac, including the new MacBook Pro and the less powerful MacBook.

Both displays offer charging capabilities, support for wide color gamut, built-in stereo speakers, and include additional ports on the back for connecting accessories. The larger 5K display also includes a camera and a microphone, offering all of the features that might have been included in an Apple-designed display.

Related Forum: Mac Accessories

Top Rated Comments

Bubba Satori Avatar
98 months ago
This just in...
Apple is out of the Mac Pro business.
Score: 154 Votes (Like | Disagree)
awer25 Avatar
98 months ago
I think it's clear that Apple is no longer in the "pro computing" business at all.
Score: 102 Votes (Like | Disagree)
sputnikv Avatar
98 months ago
that's really unfortunate. this probably doesn't speak well for their interest in desktops either
Score: 75 Votes (Like | Disagree)
Crosscreek Avatar
98 months ago
Seems Apples out of the desktop computer business too considering Mac Pro and Mac Mini stagnation, SAD.
Score: 75 Votes (Like | Disagree)
Quu Avatar
98 months ago
Apple seems to be asleep at the wheel lately. Time for new leadership I think.
Score: 60 Votes (Like | Disagree)
omihek Avatar
98 months ago
Apple please just stop making announcements. We can't take anymore of this.
Score: 55 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...