Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video

Apple today uploaded two new iPhone 6s ads to its YouTube channel, highlighting built-in features including Touch ID and the video taking capabilities of the iPhone 6s, including 4K video capture.

The first video, "Fingerprint," focuses on all of the things that can be done with Touch ID beyond unlocking a device, including opening passcode protected apps, checking into flights, signing documents, making purchases with Apple Pay, and starting cars.

With Touch ID on iPhone 6s, your fingerprint does way more than just unlock your phone.

The second video, "Onions," features the 4K video capturing functionality included in the iPhone 6s. In the hyperbolic and humorous video, a child captures her mother cutting onions, which goes viral because of its impressive quality.

4K video on iPhone 6s makes whatever you shoot look amazing. Even onions.

Unlike other recent iPhone 6s ads Apple has uploaded, these new videos focus on features and do not feature celebrities, aside from a cameo from Neil Patrick Harris in "Onions." Apple's most recent iPhone 6s spots have covered features like hands-free Hey Siri functionality, the photo taking abilities of the device, and Live Photos.

Related Forum: iPhone

Top Rated Comments

trifid Avatar
103 months ago
Wait, Apple is advertising 4K video recording in the ads as an appealing feature aimed at the mainstream consumer? How in the world is this consistent with their 16GB mainstream iPhone which is a joke for 4K?
Score: 34 Votes (Like | Disagree)
nt5672 Avatar
103 months ago
Apple TV won't do 4K so why have it on your phone.
Score: 32 Votes (Like | Disagree)
MartinAppleGuy Avatar
103 months ago
The onion video was really good!

Also Neil Patrick Harris so win win lol
Score: 17 Votes (Like | Disagree)
bgraham Avatar
103 months ago
Apple advertising two features that are standard on every flagship I see.
Score: 13 Votes (Like | Disagree)
eoblaed Avatar
103 months ago
Commercial about 4K video
Released in 1080p

o_O
Score: 13 Votes (Like | Disagree)
trifid Avatar
103 months ago
If you plan on shooting a lot of 4K video, Apple has a memory upgrade available. if you don't, or don't have a lot of music/apps, the base 16GB phone works fine.

Options are nice. Pick the device that suits your needs.
So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.

Oh and btw, the rest of the industry has already moved to 32gb, while Apple still keeps 16gb for 9 years (since 2007), even though it costs $5 to make 32gb default. But keep advertising 4k video and milking the userbase, surely Apple will be able to increase profit margins from 40% to 41% this year :)
Score: 12 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...