Eddy Cue Discusses Why Apple Made a Pre-Installed News App

In a follow-up to an interview Apple executive Eddy Cue had with CNN senior correspondent Brian Stelter a month ago, the senior vice president of Internet software and services discussed Apple's thoughts on the News app, which launched alongside iOS 9 in September. When asked why Apple decided to turn it into a pre-installed app, Cue offered a look into how Apple determines what constitutes a pre-installed app.

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"We've only created the apps that we think everyone uses every day... We really wanted to create a single app that all customers could go to, to read all their news — no matter what they are interested in, no matter what topics, no matter what publications they want to follow — and get that experience that they're used to with our products, where it looks beautiful, it's really easy to read and yet it provides all the content available around the world."
Cue goes on to say that Apple believes the app is a "really, really important application for the world," noting that good journalism is important to Apple. News organizations, Cue says, have to worry about creating their own apps, interfaces and user experiences. Apple believes something like the News app can streamline this and help news organizations focus on journalism. Apple believes that the app benefits local news outlets that can't afford to create their own apps. Furthermore, Cue says Apple even thought about how small outfits like upstart news organizations and church newsletters could use News to distribute information.

Apple is also working on a version of the app for China, Cue tells CNNMoney. When asked whether the company is running into censorship problems in the country, Cue says that it's not. Instead, Cue notes that Apple has a "great working relationship" in China and that Apple Music, its App Store and retail stores in the country show that they know how to work in China.

Finally, Cue says that Apple has no plans to hire journalists and create content of their own. Instead, Apple's goal with News is to "empower those journalists to get their content to the right customer."

In late October, Tim Cook said that Apple News had approximately 40 million users. However, Cook didn't reveal whether that number was regular users or customers who had simply checked out the app, making it difficult to determine how many people truly use Apple News. Apple has partnered with dozens of publications for Apple News, including CNN, The New York Times, ESPN and more. To get the latest news and rumors from MacRumors, make sure to add MacRumors to Apple News by clicking this link.



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9 months ago


We've only created the apps that we think everyone uses every day...


Well that explains the Tips app.
Rating: 29 Votes
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9 months ago
What bugs me is that Cue and Apple make themselves sound so benevolent for repackaging and selling other people's work.
Rating: 10 Votes
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9 months ago
All their news? Can I find Apple Insider and Mac Rumors in the news app? How about KVR Audio? Forums? I don't care about most of the news agencies. I purposely avoid most USA-based stuff in fact. It's totally distorted for politics or selling commercial time slots. This is validated by former proper journalists and newscasters. The real news is dead.
Rating: 7 Votes
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9 months ago
What news app?
- Rest of the world
Rating: 7 Votes
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9 months ago


"We've only created the apps that we think EVERYONE uses every day...

Stocks?
Rating: 7 Votes
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9 months ago

('http://www.macrumors.com/2015/12/01/eddy-cue-preinstalled-news-app/')


We've only created the apps that we think everyone uses every day...


Funny, because almost every pre-installed Apple app on my phone is relegated to the last page of my iPhone in a folder named Unusable. I say almost, because Apple won't let me change the default Mail or Browser app. If they did, Mail and Safari would be in there too. Both on iOS and Mac OS X, Apple needs to take a serious look at the state of their software. Their apps have all turned to crap. I know they can do better. I've seen it in the past. I don't know if it's Jonny Ive, Tim Cook or something else, but they had better get on the ball soon. Great hardware can only be as good as the great software that runs on it. I'm just not seeing the great software these days.
Rating: 6 Votes
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9 months ago
I could care less what Apple adds, I just want the option to REMOVE the **** they do add.
Rating: 6 Votes
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9 months ago
I've made a conscious effort to avoid it. Twitter, FaceBook, and Safari (ya' know actual news sites) are where I get the majority of my news. Primarily through safari. The News App in my opinion is far too curated (walled) for me. I like seeing as many perspectives as possible.

Wish there was a good way to turn off pre-installed apps. News, Tips, would be the first to go. Everything else I think gets used throughout the week/month, very few daily use apps apart from music, podcasts (another major news source), and video apps.

* having been a hardcore Apple-head since 2000, I've come to the realization, I'm no longer the target consumer-the 'beats' generation is no where close to where I am, and would love the opportunity to turn off certain apple offerings, instead of talking up resources and space.

Addition: I suppose I'm in the target as long as I have a pulse and an active credit card linked to my iTunes account.
Rating: 4 Votes
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9 months ago
It is so important that Apple developed it for literally two countries.....
Rating: 4 Votes
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9 months ago
It may be beautiful or whatever, but Twitter is a far better platform for news aggregation. You follow as many publishers as you like and, with a good client, you can even filter out undesired content in your stream before you even see it.
Rating: 4 Votes
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