The photographers who had their photos featured in an assortment of billboards and TV ads for the "Shot on iPhone 6" ad campaign Apple ran to promote its iPhone 6 and iPhone 6 Plus have begun receiving a set of special coffee table photo books that include their artwork.
Cult of Mac spoke to photographer Brendan Ó Sé, one of the lucky few to receive one of the books after having his photo featured as part of the campaign. He said the cloth-covered high-quality books came as a surprise and were even shipped with a set of white gloves for viewing.
"It was totally out of the blue," photographer Brendan Ó Sé, of Cork, Ireland, told Cult of Mac. "Naturally, I looked for my own photo, but seeing those of the friends I've made over this campaign added to the surprise and thrill."
One of the books, "The Photographs" includes the photos that were used in the ad campaign, while the other, "The Gallery," features shots of the photographs on billboards around the world. With the billboards now largely replaced with new content for the iPhone 6s and 6s Plus, the photo books serve as a memento for those who had their iPhone 6 images included in the campaign.
Ó Sé's photograph was taken in Berlin, but the ads that went up around the world featured a wide assortment of images from places like United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. In total, more than 77 photographers across 70 cities and 40 countries were featured.
Top Rated Comments
Damn, I will miss these. It's been such a great tool. Farewell, Aperture.
Glassed Silver:mac
I think, featured guys feel equally surprised and endorsed by this photo book, which is great by its own.