Apple TV App Store Gains Categories Section for Better App Discovery

Apple appears to have updated the tvOS App Store to add a new Categories section, which should make it easier for new Apple TV owners to discover apps on their devices. Like the iOS App Store, the new Categories section arranges apps into different sections based on purpose, like Games and Entertainment.

First noted by iDownloadBlog on an Apple TV running the new 9.1 tvOS beta, the new Categories section appears to be rolling out to Apple TV users now. We were able to get the Categories feature to show up on an Apple TV running tvOS 9.0 following several device restarts.

apple_tv_categories_720
Shortly after the Apple TV was released, there were multiple complaints about the state of the tvOS App Store. At launch, the App Store displayed only a list of featured apps, leaving the rest to be discovered through searches. Apple has been improving the tvOS App Store over the past few days, with the Categories section joining a Top Charts section that was added to the App Store on Monday.

apple_tv_entertainment_720

Apps that are displayed when selecting the "Entertainment" category

Game and app developers were previously concerned with app discovery on tvOS when the App Store was limited to featured apps, but the inclusion of the Top Charts and the Categories section will go a long way towards bolstering the discovery process.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

OldSchoolMacGuy Avatar
134 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Score: 23 Votes (Like | Disagree)
Kaibelf Avatar
134 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Score: 20 Votes (Like | Disagree)
134 months ago
It is very frustrating! I too don't have either of the new options found the in the Apple TV App Store, and I have just restart the entire machine too. This sucks!
It sounds as if all is lost.
Then again, it could change later tonight or tomorrow.
Your pain must be immense and the struggle seems overwhelming.
Good luck, and remember to always hold your head high, as you will get through this someday soon.
We're all here for you.
Score: 13 Votes (Like | Disagree)
134 months ago
Knew it wouldn't take long. More additions coming, and the product will continue to get better and better
Score: 10 Votes (Like | Disagree)
134 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Actually, it's the complaints that often keeps companies improving and innovating. If the people don't care about enjoying a better experience, then why should the companies care? :/
Score: 8 Votes (Like | Disagree)
69Mustang Avatar
134 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Isn't the app number still relatively the same? Was there a huge influx in the past couple of days? Serious question b/c I have no idea.

Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Couldn't Apple have easily avoided the entire problem by having the app store fully fleshed out when the ATV went on sale? The number of apps hasn't increased exponentially. A bit disingenuous of you to claim "empty shelves". The app store had over 1000 apps. Hardly empty. It's pretty obvious the UI omissions should have been there when the ATV was released. A big part of the reason people like Apple is their attention to detail. That app store at release lacked detail.

To me it seems like Apple could have followed the old adage "An ounce of prevention is worth a pound of cure."
Then we would have had to find something else to b***ch about.;) But at least it wouldn't have been about an unfinished app store UI.
Score: 8 Votes (Like | Disagree)