New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Planning International Expansion of 'Personal Pickup' Service

Apple is training retail employees in Australia, France, United Kingdom and other countries for the international launch of Personal Pickup, a service that enables customers to place an order on the Apple Online Store or Apple Store app and pick it up at any Apple Retail Store within an hour, according to sources.

shop_with_specialist_large
Apple is planning to roll out Personal Pickup internationally as early as November, possibly alongside the launch of the iPad Pro, but could push back the plans until later this year or beyond, according to sources. Apple did not immediately respond when reached for comment.

Personal Pickup, which launched exclusively in the U.S. in 2011, is available for a wide range of products including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup, at which point they can pick it up with a valid photo ID.

Personal-Pickup
The global expansion of Personal Pickup is likely another move orchestrated by Apple retail chief Angela Ahrendts, as she continues to bridge the gap between Apple's online and retail store shopping experiences. Apple has opened over 460 retail stores in 18 countries since May 2001, with nearly 200 located outside the U.S.



Top Rated Comments

(View all)

9 months ago
Do we get to choose that girl as our personal pickup, I wonder?
Rating: 7 Votes
9 months ago
Personal Pickup is a great service. But if your item is in stock, why should it take 1 hour before it's available for pickup?
Rating: 4 Votes
9 months ago

Why is she holding that iPad ?


Why does she wear a t-shirt with an Apple logo on it. :rolleyes:
Rating: 4 Votes
9 months ago

friend of mine said it totally sucks cuz u r still left in the same line as people just waiting for whatever.

I used this on Friday to pickup a game controller for the ATV4, my experience was:

-Ordered the controller on my iPhone using the Apple Store app while at work, TouchID for ApplePay
-Walked approx. 5 feet into the front of the store where a store representative was standing
-Store rep greeted me and asked if I needed any assistance
-Informed the rep I was there to pickup an online order
-Rep directed me to another rep 4 feet to my left (no line)
-Rep #2 asked if I had the email with me which indicated my item was ready for pickup
-Brought up the email on my iPhone, zoomed in on the Qcode in the email
-Rep #2 scanned the Qcode, verified the details and submitted the request to rep #3
-Rep #3 came from the stock room with the item to rep #2, took approx. 3 minutes (store was busy)
-Rep #2 bagged the item, had me sign for it, and asked if I wanted an email receipt
-Walked out of the store with my item
Rating: 3 Votes
9 months ago

Personal pickups go to the front of the queue.


No - it is more like you go to the head of the quagmire. Sounds nice in theory, in practice, you get passed off to different staff. Waaaaaaay overrated "service".
Rating: 3 Votes
9 months ago

About time, always irked me you could never do this in the UK.


Absolutely, look forward to this coming to the UK...nothing like a bit of convenience shopping, in and out, that's me! :)

....waiting for the 'wife/girlfriend' puns!
Rating: 2 Votes
9 months ago

Yeah. This is great. Apple Stores are frequently horrible experiences for people who know exactly what they want and want it quick.


Tell me about it. Recently spent 30 minutes in there just waiting to see a sales person. All I wanted was an iPad case. Why on earth they can't just have regular tills for people buying small items is beyond me.
Rating: 2 Votes
9 months ago
About time, always irked me you could never do this in the UK.
Rating: 2 Votes
9 months ago

Tell me about it. Recently spent 30 minutes in there just waiting to see a sales person. All I wanted was an iPad case. Why on earth they can't just have regular tills for people buying small items is beyond me.


Quite agree.

Can't stand having to scan the shop for a free salesman. Just give me a till and let me queue. No thinking required.
Rating: 2 Votes
9 months ago
I wish they would just add an express checkout desk with a line and cash register... Cant tell you how many times I have gone to the Apple Store to buy something and end up waiting behind someone that is socializing rather than buying something...And God forbid I choose to pay with cash...
Rating: 2 Votes

[ Read All Comments ]