New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Currys and PC World Gearing Up to Sell Apple Watch in UK

MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.

Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.

currys_apple_watch
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.

currys_no_apple_watch
Apple has been expanding Apple Watch availability beyond Apple Stores over the past few months. Best Buy in the U.S. began selling the Apple Watch in early August, followed by Best Buy in Canada, Harvey Norman and Myer in Australia and Fnac in France.



Top Rated Comments

(View all)

11 months ago
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.

Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.

If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.

You have been warned...
Rating: 16 Votes
11 months ago
This makes you shiver with antici.................

Oh wait wrong Curry...
Rating: 8 Votes
11 months ago
Back in my Windows days I attempted to buy a laptop at PC World, the transaction went like this :

Me: "I would like to purchase this laptop please" points to laptop that I had selected after browsing what was available.

Sales Person: "I can offer you a better deal on this one" points to laptop I wasn't interested in.

Me: "No thank you, I would like this one please"

SP: "Sir, I think you should consider this one, I can offer you a much better price"

Me: "I'm not interested in that one, I would like this one please"

SP: "You should really take a look at this one"

Me: "I've chosen this one and I would like to purchase it please"

SP: "Sir, I insist that you should look at this other model, I can do you a fantastic deal"

Me: "No thank you, I've already looked at that one and it doesn't meet my requirements. Could you please sell me the one that I have chosen"

SP: "But sir this other model is considerably less expensive I really think you should reconsider"

Me: "Ok, I have reconsidered. I won't be buying anything from you today" makes to leave store.

SP: " [expletive] you. Thanks for wasting my time"

Suffice to say that I haven't been back to a PC World ever since.
Rating: 7 Votes
11 months ago
Ha-Ha, Ha-Ha,
If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch.
For those on the R-H side of the Pond, PC-W is worse than Best-Buy.
The previous comments about warranty are only the tip of the iceberg.
Rating: 5 Votes
11 months ago
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
Rating: 5 Votes
11 months ago

For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.

Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.

If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.

You have been warned...


"Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? .................."

I literally handed back the £100 purchase I was about to make because the assistant followed me across the floor pestering me about extended warranties, and wouldn't leave me alone even though I'd firmly explained I wasn't interested the first time she mentioned it.

I also walked out leaving a cable at the till because I'd casually mentioned it was a business purchase and they insisted their business team sign me up before selling it to me. Shocking customer service.

It's this sort of thing that made us despair at the appointment of Browett at Apple.
Rating: 4 Votes
11 months ago
Smart people wouldn't get their Apple Watch from Currys / PC World...
Rating: 4 Votes
11 months ago
Imagine what will happen when Walmart starts selling it....
Rating: 3 Votes
11 months ago
According to their system, it will be right next to the fridges :)
Rating: 3 Votes
11 months ago
Hi guys/girls,

As someone who works at a CurrysPCWorld Megastore, I can confirm that we do indeed have a dedicated Apple Shop-in-Shop run by an Apple employee.

The layout of our Apple department are in line with Apples strict guidelines.

I personally work as a Mac buddy and as a result have to be ASTO compliant.

I was personally chosen by our Apple colleague to help run our Apple department (along with a select few other colleagues) so you can be rest assured that I'm not a complete numpty!

Our Apple colleague is also subject to a mystery shop every quarter.

I can't speak on behalf of other stores but in my store well over half our computing department are Mac users/enthusiasts.

As a result our Apple share of business is very high.

Lots of customers have been asking about the Apple Watch and they get disappointed when we don't have any to sell to them.
Rating: 2 Votes

[ Read All Comments ]