Apple Debuts New 'Amazing Apps' iPhone Ad - MacRumors
Skip to Content

Apple Debuts New 'Amazing Apps' iPhone Ad

Ten days after releasing its first two iPhone ads using the new tagline of "If it's not an iPhone, it's not an iPhone," Apple today debuted a third ad in the series. The new ad, entitled "Amazing Apps" focuses on the array of apps available in the App Store.


This is an iPhone. And it comes with something amazing: an App Store with over one and half million of the best apps available. That's over one and a half million hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that apps. If it's not an iPhone, it's not an iPhone.

The latest campaign is the third series of ads for the iPhone, following an initial set from Jimmy Fallon and Justin Timberlake and a more recent "Shot on iPhone 6" campaign that focuses on the phone's camera capabilities..

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Sad iPhone 18 Feature

Leaker: Apple to Downgrade iPhone 18 in Two Ways

Wednesday April 22, 2026 8:02 am PDT by
Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades. Earlier this week, the leaker known as "Fixed Focus Digital" said that the iPhone 18 features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The...

Top Rated Comments

mejsric Avatar
141 months ago
I like this more!

"We know how hard it is to wait for something special."
Score: 12 Votes (Like | Disagree)
141 months ago
Some animations looked pretty stuttery, or is that just me? I don’t think Apple really got the point across this time. Even Android devices now get most of the great and modern apps that everyone is interested in and ‘over 1.5 million of the best apps available’ is sheer dishonesty; many of them are either corpses or simply bad (so much for ‘hand-picked awe-inspiring just plain surprising’).
Score: 11 Votes (Like | Disagree)
jonblatho Avatar
141 months ago
This is the weakest of the three in this series, in my opinion. Still not that bad.

Related: At least 3,000 of those 1.5 million apps are likely Flappy Bird clones.
Score: 8 Votes (Like | Disagree)
verpeiler Avatar
141 months ago
I much prefer the ads you created. What was that link again?
Stupid answer to criticism... try again.
Score: 7 Votes (Like | Disagree)
141 months ago
In reality the iPhone iOS and hardware are with one company Apple. That is where strengths are. As far as quality and quantity of apps go. Android is better in many areas. iOS has a lousy scientific calculator. Android has Real Calc and there simply isn't anything as good on iOS. Functional apps such as ones that indicate cell phone signal strength, WiFi, and Bluetooth power are also better on Android.

That ad may be fine in the US, but in the rest of the world, it simply won't hold water.
It appears you've not tried, or are familiar with PCalc.

EDIT: And PCalc has been available for iPhone since 2008.
Score: 6 Votes (Like | Disagree)
OTACORB Avatar
141 months ago
"If it's not an iPhone, it's not an iPhone."

What the hell does that even mean? :eek:
That is a shot at the copy cats and look a likes!
Score: 6 Votes (Like | Disagree)