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Apple Adds Five New Videos to 'Shot on iPhone 6' Gallery

Apple today updated its "Shot on iPhone 6" site to add five new videos to the film section of the gallery. First added to the site in early June, the gallery showcases videos that were created using the iPhone 6 and 6 Plus, incorporating camera features like Slo-Mo, Time-Lapse, and more.

Shot on iPhone 6 video taken in Papua New Guinea

In addition to featuring these videos on its site, Apple also uploads them to YouTube and shows them on television. At least one of the videos added to the site today was previously used in a television commercial. Videos that Apple uploads come from iPhone users around the world, and today's videos are from Bolivia, Alaska, Hawaii, and Papua New Guinea, with two videos coming from the last location.

The first video features a car racing across salt flats in Salar de Uyuni, Bolivia, while the second depicts a train in Anchorage, Alaska. All of the videos have music playing in the background, which is listed in the videos description, and they each end with the tagline "Shot on iPhone 6."


A third video features a massive wave cresting at Sandy Beach in Hawaii, while two videos from Papua New Guinea depict a Time-Lapse sunrise and an underwater shot of a school of fish near a coral reef.


Apple's Shot on iPhone 6 series has been running since March and has featured photographs and videos from more than 70 photographers in 24 countries. The image have been used in print media, transit posters, billboards, and television commercials around the world.

Just recently, Apple's Shot on iPhone 6 campaign won an Outdoor Lions Grand Prix award in advertising during the Cannes Lions International Festivity of Creativity, with one of the judges saying, "It's not just a great idea. It's a game changer. It's really opening a new way of doing things and changing behavior.



Top Rated Comments

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16 months ago
2 Underwater Videos while the iPhone is not water-resistant? Risky, Apple.
Rating: 9 Votes
16 months ago

Great ads with lush white borders.


Actually, my first thought was "Why this huge white border? Can't the iPhone record full-screen video?"

I think the white border is a mistake.
Rating: 4 Votes
16 months ago
Great ads… with lush white borders. o_O
Rating: 3 Votes
16 months ago

Wake me up when they finally bump up the camera resolution. 8mp is sooo 2010.


Do you develop pictures taken with your phone? For Facebook viewing, even a 2MP camera will do. Also, sensor is more important than MP. My DSLR is only 10MP but it beats every smartphone. I wonder why!
Rating: 3 Votes
16 months ago

I agree; my original post was sarcastic which I've attempted to make more obvious.


Well, I thought the thick white border was beautiful. And it never went out of focus, thought the fish and the waves did. From here on out I'm just taking my iphone for my white border projects.
Rating: 2 Votes
16 months ago
I don' t really believe these videos were actually shot with the Iphone 6/Plus.
Rating: 2 Votes
16 months ago

Actually, my first thought was "Why this huge white border? Can't the iPhone record full-screen video?"

I think the white border is a mistake.


I honestly think that if the videos were displayed in full resolution you will see artifacts. Shrinking them under 1080 hides them.
Rating: 2 Votes
16 months ago
I "shot" some doe deer yesterday in the wild. Female + 2 kids. Original sound. I didn't even know that they can bark like dogs. It was quite a surprise. It's awesome how quick and silent you can start a video recording.

Location: 48.166814.519066

Franzosenfriedhof
1220 Vienna, Austria

[MEDIA=youtube]UFokQNoWFlE[/MEDIA]

iPhone 6. Standard iOS camera app. No additional hardware used. Comments welcome! :-)
Rating: 1 Votes
16 months ago

You can't deny the camera isn't good though. After all, even if you'd like more MP, the sensor and other camera properties are really, really good. The pictures you can take are stunning, even if the resolution is low :)

After all, when a photo is uploaded to Facebook (as one example of iPhone camera usage) it's scaled down anyway. So you want to make sure the low-light quality is good, depth of field is nice, colours are accurate, etc. Those matter more than MP when the picture is called down to <8MP :)

I will admit that shots do look good for online posting (if your into that). I don't have Facebook or instagram or any of those stupid sites.
(What's the point of the NSA when people give over their stuff). LOL
Personally I like to still print photos for around the home and as gifts to people in nice picture frames.
Maybe some people think it's dumb, but I still like it. (just for reference, I'm not on old grandpa or something. In my early 30s.) [emoji6]
Rating: 1 Votes
16 months ago

2 Underwater Videos while the iPhone is not water-resistant? Risky, Apple.


Waterproof cases exist. Magic.
Rating: 1 Votes

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