Apple Putting Banners Up at Yerba Buena Center Ahead of March 9 Event

Apple began its efforts to decorate the Yerba Buena Center for the Arts in San Francisco yesterday, putting up the scaffolding that would allow workers to hang colorful banners and logos, and as of today, the first decorations have gone up.

Starting this morning, workers were spotted in the basket of a bright orange cherry picker, placing a banner across the glass of the Yerba Buena Center for the Arts where Apple will hold a special "Spring Forward" media event on March 9. The initial banner panels, which include Apple's iconic Apple logo, use the same general colors that were seen on the event invite, in shades of green ranging from pistachio to honeydew merging into shades of blue.

yerbabuenabannerappleevent
Workers have only just begun decorating the event center and it's likely the building's entire side will feature the same graduated lotus flower Apple design that was seen on the invitation, so colors should expand from green to blue to purple over the next few days as the company finishes preparations for Monday's event.

Apple's "Spring Forward" affair is said to be focused on the Apple Watch, and the company is expected to unveil additional details about the device, including information on battery life, pricing, and a launch date. Apple may also be planning to use the event to unveil the 12-inch Retina MacBook Air and/or refreshed 11 and 13-inch MacBook Airs.

The event will kick off on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage of the event on its website and through a channel on the Apple TV, and MacRumors will also be covering the event with both a live blog here on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

filmantopia Avatar
118 months ago
apple watch will be a dud

This comment will be a dud.
Score: 36 Votes (Like | Disagree)
rdlink Avatar
118 months ago
They use the same crane everytime haha
Actually, I think this is the S version of last year's crane. It looks the same, but there are some internal upgrades.
Score: 11 Votes (Like | Disagree)
jonblatho Avatar
118 months ago
These banners seem snappier.

Stop.
Score: 10 Votes (Like | Disagree)
Moonlight Avatar
118 months ago
These banners seem snappier.
Score: 9 Votes (Like | Disagree)
d4rkc4sm Avatar
118 months ago
apple watch will be a dud
Score: 9 Votes (Like | Disagree)
Knowimagination Avatar
118 months ago
These banners seem snappier.

Finally 64 bit banners!
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...